Thinking of launching a beer club? Read this guide to help you get started.

While there is a mountain of benefits when launching a beer club program, there are some crucial decisions that breweries need to make. This guide combines the knowledge gathered from helping hundreds of craft producers launch and manage clubs for over a decade.

Download the guide to review the following:

  • The valuable opportunities that beer clubs offer

  • How to determine the ideal club audience

  • Determining the right type of club structure for an audience

  • The best tools for managing beer clubs

Tell us a bit more about you and your organization to gain access to the downloadable guide and updates from Craft Matters—our digital publication for the latest direct-to-consumer commerce news and trends.