Weekly Roundup: Are You Prepared for Holiday Wine Buyers?

In this week’s roundup, we explore the steps it takes to launch a profitable Cyber Monday promotion, a recent increase in DTC shipments, new rules in Colorado for remote sellers, ways to met customer expectations when tasting room traffic is decreasing, and the importance of the language you use to describe the people who visit your winery.


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Andrea Steffes-Tuttle
4 Steps to a Profitable Cyber Monday for Your Winery

The holidays are just around the corner—now’s the time to capitalize on two of the biggest months for wine shipments: November and December. Whether splurging on fine wines for the Thanksgiving table or stocking up on holiday gifts, wine shoppers are seeking the value and convenience of the DTC business model provides.

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Andrea Steffes-Tuttle
Weekly Roundup | A Year for the Records

In this week’s roundup, we explore a record harvest year in California, how to migrate your data to a new eCommerce system without the hassle, an influencer marketing event you don’t want to miss, relaxed regulation on California social media, and a “Catch 22” rule that has marketers and MailChimp butting heads.

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Andrea Steffes-Tuttle
Weekly Roundup | Keeping Up with Wine Buyers

In this week’s roundup, we look into the 2018 Compliance Workshop with several stops around California, how to keep up with the evolving wine buyer, tips for email marketing in a social media savvy world, a rise in wine sales and volume, and Oregon’s continued momentum in the industry.

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Andrea Steffes-Tuttle
VineSpring Team Spotlight | Kelli Silva

This week we’d like to highlight another prized member of the VineSpring team; Kelli Silva. If you’ve contacted VineSpring support, it’s likely that you’ve chatted with Kelli. As one of our Customer Support Specialists, Kelli supports wineries and breweries in any way she can. We interviewed Kelli, who started working in the wine industry at age 12, to see what brought her to VineSpring and keeps her committed.

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Andrea Steffes-Tuttle
We’ve Come a Long Way, Baby

Our remote team, spread throughout the country, got together this summer and it was awesome! Learn more about our diverse team and how we ended up bonding and talking business in the mountain air of Breckenridge, Colorado.

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Britney Yunker