Weekly Roundup | New Year, New Rules

In this week’s roundup, we examine your last chance to implement a holiday corporate gifting program, the all-new Wholesale Laws for Wineries portal, an important court decision for wine shipping, the onslaught of consumer data, and new rules for wineries in Napa.

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Andrea Steffes-Tuttle
The Holy Grail of Holiday Selling: The Art of Corporate Gifts

After harvest, you start to notice emails from other wineries detailing their gift options for the holidays. You throw together one or two options, send out an email to your list, and hope for the best. But you’re left wondering if you could’ve done more. The short answer is yes… you can do more and it’s not too late to start.

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Britney Yunker
Weekly Roundup | DTC’s Unstoppable Momentum

In this week’s roundup, we delve into how to attract new members to your wine club and keep them coming back for more, the strength of DTC in today’s economy, six groups of wine consumers, benefits of the subscription model, and consumer’s preference for online shopping versus brick and mortar over the holiday season.

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Andrea Steffes-Tuttle
VineSpring Team Spotlight | Parker

A successful business is made up of many moving parts. We are particularly proud of our growing development team at VineSpring. We have a dedicated team that is always working hard on making our platform the best solution for the industry. This week we are highlighting Parker, our beach-side developer who left journalism behind to challenge herself and chase her interest in coding.

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Andrea Steffes-Tuttle
How to Turn Holiday Parties into More Sales

A holiday party—whether it’s your own or part of a community event—is a terrific way to show your customers you appreciate their business. You can host a memorable festive event and boost your holiday sales at the same time. All it takes is a little planning, a website template optimized for mobile, and a winery-focused eCommerce solution.

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Andrea Steffes-Tuttle
Your Guide to Revenue-Boosting December Deals

Come December, Black Friday and Cyber Monday may be history, but you still should be running holiday promotions. Not only are November and December two of the biggest months for eCommerce wineries, holiday sales in general account for 20 percent of all retail sales in the U.S., fueling make-or-break profits for the entire year.

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Andrea Steffes-Tuttle