While tasting rooms account for 47 percent of DTC sales, wine clubs are a close second at 33 percent, making them one of a winery’s most profitable channels.
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Which marketing channels and tactics are best for driving more wine club sign-ups? We break down how to approach your winery's website, social media, review sites and email.
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To build a long-term, lucrative wine club, you need to focus on three areas—marketing, infrastructure, and retention.
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Once you decide to commit to launching a club program, the big question is: how is your brewery going to manage your clubs? In this article, we review the available methods and what features we recommend you look for when choosing a platform that will make managing your club program a cinch.
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Over the years we have seen hundreds of campaigns—we’ve seen the good, the bad and the ‘What are they thinking?!’ Emails are hitting your inbox hourly. Some are gorgeously designed, and some are just…meh. If your campaigns are on the ‘meh’ end of the spectrum, we’ve got some easy-to-follow guidelines that will help.
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A holiday party—whether it’s your own or part of a community event—is a terrific way to show your customers you appreciate their business. You can host a memorable festive event and boost your holiday sales at the same time. All it takes is a little planning, a website template optimized for mobile, and a winery-focused eCommerce solution.
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The holidays are just around the corner—now’s the time to capitalize on two of the biggest months for wine shipments: November and December. Whether splurging on fine wines for the Thanksgiving table or stocking up on holiday gifts, wine shoppers are seeking the value and convenience of the DTC business model provides.
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Now that it’s fall, you’ll start to notice emails from other wineries, breweries, and distilleries detailing their gift options for the holidays. You throw together one or two options, send out an email to your list, and hope for the best. But you’re left wondering if you could’ve done more. The short answer is yes… you can do more and it’s not too late to start.
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With more people shopping online—and it becoming more common to buy booze online—craft producers like yourself are poised to turn record profits. To help you attract your fair share of holiday business, we’ve rounded up some simple, effective ideas for creating successful holiday promotions.
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Many first impressions of your winery will begin with how a visitor experiences your website, which makes a positive user experience (UX) critical.
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Launching a club was always in the cards for Vista Brewing. They knew they wanted to enable their customers to bottle up their experience and take it home while feeling that they were part of the Vista Brewing community. Vista Brewing knew they needed to partner with a vendor to make their club and eCommerce experience better for people on both sides.
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When coronavirus became a pandemic, consumers around the globe made the conscious choice to buy online and forego their brick-and-mortar store trips. Especially younger demographics—like Millennials. The idea behind marketing to these different customer profiles is simple but far-reaching. For many wine producers, it’s time for a crash course in what market researchers call “psychographics.”
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As you set out to structure your new wine club, or if you’re reviewing the state of your current club, here are some things to consider.
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Marketing automation doesn’t have to be hard and an automated email series is one of the quickest ways to sell more wine. A little bit of time spent setting up an email series will make your business more efficient, improve customer retention, and grow sales.
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The consumer, the wine buyer, is evolving and it’s important to keep up. Subscription options have expanded beyond wine to anything from charcuterie to beauty products and pet treats. Those who invest in satisfying the evolving subscription consumer will survive.
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As a best-in-class DTC eCommerce and club management solution, we've helped hundreds of wineries launch, manage, and optimize their businesses online. Our goal is to offer you the best suite of systems possible. See what criteria we use measure the vendors that we integrate with.
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A sincere smile. Eye contact. A welcoming voice. A handwritten card. These are all things that are vitally important to creating and building customer relationships that last. Is it rocket science? No. Does it take some forethought and intentional action? Yes. Is it worth it? Absolutely.
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Consumers spent billions on Direct-to-Consumer (DTC) wine shipments in 2018, and according to the Silicon Valley Bank Report, DTC sales make up 61 percent of the average family winery’s revenue today. Thankfully, with a few simple tweaks, you can serve up an online shopping experience practically tailor-made to your customer’s needs—and streamline your winery’s or brewery’s marketing efforts in the process.
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Subscription-based eCommerce has grown 3000% over the past three years. This model provides greater flexibility, adaptability, efficiency, and accountability to your business while allowing for greater convenience, novelty, and affordability to the customer.
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In this week’s roundup, VineSpring is asking you for your input; what was your most successful holiday campaign? Let us know for a chance to be featured in an upcoming article. Women are in the vast minority when it comes to winery ownership, but that could all be changing. See how industry members are using augmented reality to support wine sustainability. The latest SBV survey comes to a close, but not without a nail-biting finish. And lastly, learn how to pull your wine club from the middle ages and into the present to rival subscription services outside the wine industry.
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