In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.
Read MoreOver the years we have seen hundreds of campaigns—we’ve seen the good, the bad and the ‘What are they thinking?!’ Emails are hitting your inbox hourly. Some are gorgeously designed, and some are just…meh. If your campaigns are on the ‘meh’ end of the spectrum, we’ve got some easy-to-follow guidelines that will help.
Read MoreVineSpring & Tock together give craft producers one convenient place to create and manage tastings, tours, and events while delivering world-class hospitality to your members & guests. Watch a recorded webinar where we'll walk you through the new integration. See how you can easily sync information between the two systems, increase the consistency of reservations, and level up the guest experience.
Read MoreThe holidays are just around the corner—now’s the time to capitalize on two of the biggest months for wine shipments: November and December. Whether splurging on fine wines for the Thanksgiving table or stocking up on holiday gifts, wine shoppers are seeking the value and convenience of the DTC business model provides.
Read MoreMany first impressions of your winery will begin with how a visitor experiences your website, which makes a positive user experience (UX) critical.
Read MoreCraft brewers need to find a way to differentiate themselves and elevate their brands, run operations more efficiently, and serve more customers. Many breweries are turning to technology to help streamline their processes. When owners have a good understanding of their key metrics, they can make better decisions and are more likely to succeed.
Read MoreVineSpring clients and other website owners have been universally relying on Google Analytics, or “UA” for the past few decades. The time has come, UA is going away. Yes, you heard me right, in just a few months, Google is sunsetting UA and replacing it with GA4. We’ll explain what that means and how you can easily transition.
Read MoreMarketing automation doesn’t have to be hard and an automated email series is one of the quickest ways to sell more wine. A little bit of time spent setting up an email series will make your business more efficient, improve customer retention, and grow sales.
Read MoreWine Clubs are a core sales channel for wineries. The concept has been around for decades. This original club is very similar to today’s wine clubs. But, a lot has changed in the last 40+ years that is forcing wineries to reimagine their club programs. Consumer expectations are heightened. We hear this everywhere. Saying it again makes me feel like a broken record, but it’s important to think deeply about how this impacts a wine business.
Read MoreWatch the SDK & Storefront API Webinar with several VineSpring web design partners where we discuss the use of the SDK with popular Content Management Systems like WordPress and Squarespace. We show examples of their work and ways that you too can build something extraordinary.
Read MoreAs a best-in-class DTC eCommerce and club management solution, we've helped hundreds of wineries launch, manage, and optimize their businesses online. Our goal is to offer you the best suite of systems possible. See what criteria we use measure the vendors that we integrate with.
Read MoreJoin Chris and Aku as they share an overview of one of VineSpring's recent integrations —Calendly for tasting room and onsite reservations. Our native integration with Calendly allows you to take reservations right from your website so you can easily manage your tasting room resources as well as provide a seamless experience for your customers.
Read MoreCraft producers need transactions to be as easy as possible, not only for their customers but also for their internal teams. There are enough complex issues going on in the world, buying beautiful wine should be simple. Since simplicity is one of our core values, we naturally looked to Square as a POS partner.
Read MoreVineSpring’s Senior Developer, Matthew Fay, shares what webhooks are and their many benefits. In this article, he walks readers through real-life examples of how wineries and breweries can use webhooks with VineSpring to drive personalization to create a better customer experience
Read MoreWine clubs have been around for decades and have become a core sales channel—not to mention a great way to build customer relationships and encourage loyalty. Their structure has been borrowed and adapted by breweries, distilleries, cideries, coffee roasters, and more. Many craft producers start out small, possibly managing their club with spreadsheets. But if you want your program to grow, you need to incorporate systems that work together and include automation.
Read MoreVineSpring version 3 offers two awesome options for your customer-facing eCommerce, club, allocation, and account sites. One is the VineSpring Hosted Storefront (HSF) which is included with your subscription and can be managed and customized in the admin panel. The second is the VineSpring Software Development Kit (SDK).
Read MoreWith virtual tastings, curbside pickups, and social distancing being the new normal, having an easy way to schedule appointments is needed more than ever. Calendly is a great way for your customers to schedule a time to meet with you (virtually or in-person) and it is now integrated with the VineSpring platform.
Read MoreConsumers spent billions on Direct-to-Consumer (DTC) wine shipments in 2018, and according to the Silicon Valley Bank Report, DTC sales make up 61 percent of the average family winery’s revenue today. Thankfully, with a few simple tweaks, you can serve up an online shopping experience practically tailor-made to your customer’s needs—and streamline your winery’s or brewery’s marketing efforts in the process.
Read MoreA big challenge for subscription-based eCommerce is to make sure that you have the latest credit card information on file for your customers. VineSpring Payments (VSP) includes a card updater service powered by Stripe that runs behind the scenes to update cards and helps minimize the number of declines that come through when you charge.
Read MoreVineSpring co-founder, Chris Towt, and I are back with another 3-Minute Challenge. In this continuation of Allocations, we focus on the customer experience and how the administrator completes the process including granting additional requests.
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