Weekly Roundup | How to Captivate Consumers

In this week’s roundup we explore how to attract new clubs members to grow your DTC channel and a new strategy for connecting with consumers. We hear from wine professionals on how to use emerging technologies and we dig into how to market to the forgotten generation, Gen X. We also take a look at Bright Cellars and how they are using data to personalize wines.

How to Attract Wine Club Members

Wine club members don’t grow on vines, you need to create a strategy to grow this channel. In this article we go into detail on how to market your wine club to attract members and keep them for the long haul.

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What the Wine Industry Understands About Connecting with Consumers

People don’t always know what they want. Sometimes instead of listening to consumers, you need to educate them. See examples of how this strategy has skyrocketed other goods and how it could be used within the wine industry.

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How Wine Businesses Are Using Emerging Technologies

Technology is a huge part of our lives these days. But with new developments daily, how are you to choose the right solution? Wine professionals discuss what they use to help them maintain a competitive edge.

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How Some Wine Brands Are Connecting With Generation X

We’ve all been bombarded with articles about millennials and baby boomers, but what about Generation X? This forgotten generation will surpass baby boomers as the largest fine wine consumer by 2022. See examples of successful ways to market to Generation X.

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Personalized Wine? This Milwaukee Company Just Raised $8.5 Million to Prove it’s the Future

Bright Cellars is younger than some of the other giant competitors in the direct-to-consumer subscription business, but their approach to collecting data has caught the attention of $8.5 million. With the data they’ve collected, they can figure out how tastes are changing and how better to cater to those changes.

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Andrea Steffes-Tuttle