Weekly Roundup | Digital Connections and Online Sales Soar in the Beverage Alcohol Industry
In this week’s roundup, VineSpring General Manager Kent Nowlin gives his perspective on what craft producers should focus on to grow their business during the crisis. With much of the country sheltering in their homes, the US experiences a huge increase in alcohol sales. Wineries are getting creative and staying connected to their customers using digital means. Increasing online sales presents an opportunity for craft producers: learn how to set up an online store and launch a club program.
VineSpring Team Spotlight | Kent Nowlin
Kent Nowlin’s experience, leadership, and motivation are what make him such a valuable part of the VineSpring team. We catch up with Kent during the COVID-19 crisis to check in, get his perspective on what craft producers should be focusing on right now, and learn more about his role at VineSpring.
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US Off-Trade Sees Boost in Alcohol Sales
Both alcohol purchases and consumption have skyrocketed with an onslaught of shelter-in-place orders. Nielsen data shows wine sales are up 66 percent, with wines in the $11 to $25 price range seeing an 82 percent growth. Online sales have grown by 243 percent, outpacing in-store sales growth.
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Pantry Loading: Off-Premise Sales Surge for Shelter-in-Place
While on-premise sales have taken a nosedive, off-premise sales rose sharply during March. See a breakdown of increases for various price points and hear what wineries predict for the future.
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Creative Ways Wineries are Staying Connected and Promoting DTC Shipping
Face-to-face interactions have long been a successful revenue generator for wineries. Social distancing is forcing wineries to get creative and build on their existing DTC wine shipping channels. See how wineries are staying connected and making the most out of the situation.
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With Virtual Tastings and Tours, Wine Country Comes to the People
The current climate has made wine producers more accessible than ever before. With virtual tastings, exclusive winery tours, digital social meet-ups, and lessons on winemaking and the vineyard process, many wineries are still giving customers an incredible experience.
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How to Start an Online Store and Club to Sell During COVID-19
With online sales soaring, there has never been a more opportune time to launch an online storefront and roll out a club program. We walk you through the steps you need to take to make it happen.