In this week’s roundup, watch how VineSpring integrates with Calendly for a consistent and simplistic online reservation system that will make your life easier and delight customers. Some think that limited capacity and increased reliability on reservations in tasting rooms are here to stay. Now is an ideal time to increase your digital marketing investment—learn how to do it efficiently. Due to an increase in online orders and a lack of on-premise options, DTC sales are up and could be here to stay. Lastly, get an update on the wildfires that are raging in California wine country, and please stay safe!

VineSpring 3-Minute Challenge: Calendly Reservation Integration

These days, the more consistent you can make your online and in-person experience for customers, the better. Our native integration with Calendly allows you to take reservations right from your website so you can easily manage your tasting room resources as well as provide a seamless experience for your customers. Watch the video and see how it works.

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Winery Tasting Rooms are Changing, and Some Say They’re Never Going Back

Those who venture back to tasting rooms will find a radically different experience than before the pandemic hit. Wineries are now forced to greatly restrict their capacity and their interactions with customers. Some think this reservation-only solution might be for the better.

Efficient Ways to Maximize Digital Wine Marketing During the Pandemic

With an increase in eCommerce purchases of wine, now is an excellent time to put extra effort into your digital marketing. The first step is understanding your audience. Once you have a better understanding as to where they spend their time online, you can allocate your budget efficiently. From there, it is essential to have a shopping interface that won’t confuse the customers and makes it easy for them to purchase.

Direct-to-Consumer Wine Sales Up $222 Million

Compared to the first half of 2019, almost one million more wine cases were shipped directly to consumers during the same time period in 2020—driving up sales by $222 million. Besides the obvious fact that on-premise sales shuttered, another reason for the growth of the DTC channel is an increase in awareness of eCommerce and shipping options. Disrupting people’s habits sent them online to discover a new way of purchasing wine. Will this new habit become permanent?

Wildfires Rage in Multiple California Wine Regions

As if we need another challenge in 2020, blazes in wine country are out of control and threatening homes, vineyards, and wineries throughout Napa, Sonoma, Santa Cruz, and Santa Lucia. The fires were started by unseasonal thunderstorms and stoked by a significant heatwave paired with persistent winds. This is an early start to the California fire season, which usually lasts until October.