Weekly Roundup | Building Stronger Customer Relationships

In this week’s roundup, Rob McMillan talks about how to connect with younger consumers. Picking up the phone can form deeper relationships with your best clients. Check out the state of DTC beer sales in the Sovos ShipCompliant DTC Beer Report. How should you balance DTC and three-tier retail sales? Screen time fatigue is taking its toll on virtual tastings, and older, more affluent consumers drive growth in the US wine market.

 

SBV’s Rob McMillan on Connecting With Younger Consumers

It is no secret that Millennials and Gen Z are not drinking wine. The key to appealing to them is aligning your marketing with your brand story and packaging. Rob McMillan talks about leveraging a marketing strategy that showcases sustainability, biodynamic farming, and healthier ingredients in the Vinted podcast.

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Go Old School to Create an Extraordinary Customer Experience

Online marketing is en vogue, but calling your top customers can help you form a deeper personal connection. Set aside time for your staff to call clients or outsource the calls to another company. Read the article to see how you can benefit from picking up the phone.

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Sovos ShipCompliant DTC Beer Report

Two-thirds of regular craft beer drinkers would like to have beer shipped to their homes, according to the Sovos ShipCompliant DTC Beer Report, but DTC shipping remains a legal patchwork in the US. Download the report to learn more about the current state of DTC beer sales.

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Sweet Spot for DTC Wine Sales

DTC wine sales bring in a higher profit margin than retail sales, but can severely restrict the reach of your winery. Learn how to find the right balance between DTC and three-tier retail sales for your unique winery.

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‘Zoom Fatigue Is Real’: Have Virtual Wine Tastings Hit a Crossroads

Virtual meetings and wine tastings saved the day when the pandemic hit, but screen time has taken its toll. As soon as in-person events started to open back up, customers were eager to explore their backyards. Discover how wineries are hosting hybrid events to make the most of in-person and digital experiences.

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Older, More Affluent Consumers Drive the US Wine Market

Older, more affluent consumers are exploring more premium wines and driving growth while wine consumption decreases among young consumers. Read more to learn how best to position your winery to engage consumers, both on- and off-premise.

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

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