Weekly Roundup | Innovations in Wine

In this week’s roundup, we encourage you to take the SBV direct-to-consumer survey and highlight advances in wine technology. We take a look at how Precept Wine has achieved such substantial growth and explore emerging technologies in wine packaging. VineSpring hosts a training on allocations and we celebrate women in the wine industry.

Annual Direct-to-Consumer Survey Closes this Week

Every year Silicon Valley Bank and Wine Business Monthly puts on a survey to collect information from wineries and report on the changes in direct-to-consumer wine sales. This survey provides valuable benchmarks for the industry that guide day-to-day and long term planning. Don’t forget to participate!

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Blockchain Prize Goes to Wine Innovation Project

Recently a team from Clare Valley Wine and Grape Association brought home first prize for the Premier Blockchain Innovation Challenge. Their idea uses QR code technology embedded into wine screwcaps and links to a consumer-friendly blockchain ledger to confirm the wine’s authenticity.

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Precept Wine and the Willie Sutton Recipe for Market Growth

Precept Wine is the largest private wine producer in the Pacific Northwest and it’s growing quickly. Their secret, to move into markets where growth is happening, sounds simple but it’s not. See how they anticipated growth opportunities and made bold moves.

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Smart Packaging, Tech Labels, and Emerging Technology in Marketing the Wine Brand on the Bottle

For all types of businesses, it can be a struggle to adapt and adopt emerging technologies. In wine, there are several exciting advances in packaging that assist in authentication and data gathering.

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Allocations: Best Practices for a Successful Release Webinar

Allocations make up a valuable revenue stream for many wineries. We share our knowledge on what we’ve learned working with highly allocated wineries throughout the years and teach you how to use the VineSpring platform to support your program.

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Women-owned Wine Business Big on Small Wineries

March is National Women’s History Month. Marin County is joining in by celebrating women in the wine industry, and not just winemakers, but those who sell wine too.

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Andrea Steffes-Tuttle