In this week’s roundup, VineSpring Senior Developer Matthew Fay, explains webhooks and how they can connect systems to deliver maximum efficiency and personalization. Napa County reports more winery visits than Use Permits and Hit the Bottle Podcast dishes out tips for DTC sales and marketing. Santa Barbara County is considering a new fee to fund marketing efforts. Is it worth it? And lastly, join next week’s live webinar with ShipCompliant and VineSpring to learn how to build an ideal DTC ecosystem without breaking the bank.Read More
VineSpring’s Senior Developer, Matthew Fay, shares what webhooks are and their many benefits. In this article, he walks readers through real-life examples of how wineries and breweries can use webhooks with VineSpring to drive personalization to create a better customer experienceRead More
In this week’s roundup, loosened restrictions are expected to make wine deliveries easier in New York and the Oregon wine industry continues its upward momentum. Consignment sales play a positive role for small producers and are being challenged by TTB. Craft breweries take a surprising turn by attracting a new consumer with non-alcoholic beer. Learn a few tips on how to craft your customer emails and watch a recorded webinar about an exciting new integration between Quickbooks and VineSpring.
WineGlass Marking developed an incredible integration between VineSpring and Quickbooks. With this integration, VineSpring clients have automatic transfers of orders and payments to Quickbooks Desktop for easy, accurate, and always up-to-date accounting.Read More
In this week’s roundup, VineSpring announces its new, connected and customizable platform to the world. Customer loyalty is the crux to future revenue and hard seltzers gain go viral by capitalizing on trends and using the tax laws to their advantage. Out-of-state DTC shipping kicks off in Florida and Gen Z could be even more important for producers than Millennials.
Craft industry technology is historically behind-the-times, leaving producers on their heels in their attempts to grow their business and improve the customer experience. The new VineSpring platform fixes that.Read More
In this week’s roundup, watch a recorded webinar that will teach wineries and breweries best practices around creating and testing releases. Learn how to stand out online in a sea of competition and find the right balance for your social posting. 2019 is more than halfway over; what predictions were right in this year’s Direct-to-Consumer Wine Shipping Report? Lastly, sales data reveals that Generation X has huge buying potential in the wine market as long as wineries can remain authentic.Read More
When you only release once or twice a year, it can be challenging to remember all of the pieces that go into the launch. We are here to help! Watch our recorded webinar and learn best practices for creating and testing releases.
In this week’s roundup, we lay out a roadmap on how wineries can rewire their clubs to compete with elevated service levels seen outside of the industry. A digital marketing scorecard shines a light on how tech-savvy the wine industry is and Drizly uses its database to make drink predictions for the season ahead. Florida residents can now order and receive wine from out-of-state retailers and the Little Urban Winery puts the theory, “a rising tide lifts all boats,” into practice.Read More
Wine Clubs are a core sales channel for wineries. The concept has been around for decades. This original club is very similar to today’s wine clubs. But, a lot has changed in the last 40+ years that is forcing wineries to reimagine their club programs. Consumer expectations are heightened. We hear this everywhere. Saying it again makes me feel like a broken record, but it’s important to think deeply about how this impacts a wine business.Read More
In this week’s roundup, allocated wineries excel at customer service but are held up with inefficiencies. What does the future look like? The wine industry has forever changed small Oregon towns and the grape harvest has officially begun in Napa. Craft brewer cans are getting larger for good reason and more people are pairing alcohol with their workouts. Lastly, Alabama is still on the brink of becoming the next state to allow beer and wine shipments.Read More
Customers are the center of your world and each of you has your own, special formula to make customers feel valued. Highly-allocated wineries seem to represent the pinnacle of this focus. Why mess with this seeming perfection? It’s stunningly inefficient.