Weekly Roundup | Crushing It

In this week’s roundup, we lay out the top five things wineries can do to build lasting relationships and review the wine industry’s opinions on nutritional labeling. A report shows DTC consumers spend more time streaming TV and the California Crush Report is released. We check out social media stars’ ability to sell wine and we watch as Alabama decids if it will allow wine shipping.

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Andrea Steffes-Tuttle
Weekly Roundup | Enhance the Wine Consumer Experience

In this week’s roundup, we give you advice as to how to create a positive user experience (UX) on your website and review how floods impact vineyards. We discuss the million dollar question around wine shipping and the restrictive laws that limit consumer choice in New Jersey. Lastly, we explore the possibilities that AR and VR give retailers.

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Andrea Steffes-Tuttle
Weekly Roundup | Innovations in Wine

In this week’s roundup, we encourage you to take the SBV direct-to-consumer survey and highlight advances in wine technology. We take a look at how Precept Wine has achieved such substantial growth and explore emerging technologies in wine packaging. VineSpring hosts a training on allocations and we celebrate women in the wine industry.

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Andrea Steffes-Tuttle
Weekly Roundup | Compose the Ideal Customer Experience

In this week’s roundup, we report on the hub-and-spoke model and how you can craft the perfect customer experience. We review the changes Oklahoma has made to their DTC permitting process and marketing to millennials. We also take a look at highlights from two recent industry events; Wonder Woman of Wine conference and WiVi Central Cost conference.

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Andrea Steffes-Tuttle
A Focus on the Hub-and-Spoke Model

Software is only as strong as its weakest parts. Since the beginning of VineSpring’s history, we’ve stayed focused on our strengths, eCommerce, Clubs, and Allocations. We’ve been asked by clients and partners to build additional products, POS, email, tax tools, etc. But, we have continued to build in the area of our wheelhouse— being a powerful transactional platform.

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Weekly Roundup | How to Captivate Consumers

In this week’s roundup we explore how to grow your DTC club channel and a different strategy for connecting with consumers. We hear from wine professionals on how to use emerging technologies and we dig into how to market to the forgotten generation, Generation X. We also take a look at Bright Cellars and how they are using data to personalize wines.

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Andrea Steffes-Tuttle