In this week’s roundup, learn how technology can assist with complex allocations and the barriers around direct-to-consumer (DTC) wine shipping continue for Alabama. Rob McMillan uses data to devise ways to attract millennials and MailChimp expands their offerings beyond email. Lastly, Wine-Searcher reveals which states are the most curious about wine.
Read MoreIn this week’s roundup, learn more about who’s behind VineSpring migrations and discover which states are most interested in buying wine online. Rob McMillan of Silicon Valley Bank Wine Division gives his opinion on recent industry trends and wineries are getting creative to keep families happy. Lastly, a proposed tax plan in Illinois threatens to increase taxes on wine, beer, and liquor.
Read MoreIn this week’s roundup, learn how to grow your winery with integrated email marketing and get a glimpse into how one winery used Artificial Intelligence to save their business. Organic growing becomes a marketing opportunity for the Pacific Northwest and Oklahoma Governor signs a new bill that changes liquor distribution rules. Lastly, learn six tips for updating your website to make it more likely to get media coverage.
Read MoreIn this week’s roundup, learn how to keep pace in the subscription economy and get a refresher on ADA website compliance. California amends tax rules that will have major implications on wineries selling direct-to-consumer and the D.A.R.E method teaches industry professionals how to meet customers at their level. Lastly, Square gives a few tips on how to optimize promotional marketing emails.
Read MoreIn this week’s roundup, learn the benefits of using hub-and-spoke technology to power your winery’s DTC channel and see how retailers have made online wine more affordable in California. Augmented reality opens up engaging possibilities for wine marketers. TTB has ramped up their enforcement and Free the Grapes is encouraging wine-shipping advocates to contact legislators with their support for Alabama DTC shipping.
Read MoreIn this week’s roundup, we map out ways wineries can leverage their data to delight customers and review a study that looks into what wineries could be doing to attract more customers online. Colorado simplifies its sales tax requirements and we learn ten tactics for retaining existing customers. An in-depth analysis shows how much people spend on booze across America and the Oregon Senate passed bills that supporters hope will protect the region’s brand identity.
Read MoreWithout a formal analytics infrastructure, even the tiniest winery can still glean actionable insights out of their data. Whether it has been intentional or not, you already have data at your fingertips that can help your business customize, economize, and explore.
Read MoreIn this week’s roundup, learn how wineries can tackle technical projects and how to tell a compelling story about your brand. Get tips for selecting the perfect wine influencer and see whose gaining from California’s excess harvest. Wine sales soar despite emerging competition and hard seltzer takes market share from sparkling wine. Plus, laugh a little at SNL’s skit celebrity wine.
Read MoreAt VineSpring we believe in the benefit of connecting best-in-breed systems to surround your winery with a powerful, future-proof ecosystem of tools that help you achieve your ongoing business goals. For our winery clients, undertaking the associated technical projects can sometimes feel like staring at the top of Everest…from the base of Everest.
Read MoreIn this week’s roundup, we lay out the top five things wineries can do to build lasting relationships and review the wine industry’s opinions on nutritional labeling. A report shows DTC consumers spend more time streaming TV and the California Crush Report is released. We check out social media stars’ ability to sell wine and we watch as Alabama decids if it will allow wine shipping.
Read MoreIn this week’s roundup, we review a study on consumer technology use and discuss how personality can drive engagement. Women of the Vine & Spirits make it easier to identify women-owned brands and the VinePair discusses beverage vessels. Coming in 2020, the Future Wine Expo plans to combine Silicon Valley tech with wine country.
Read MoreVineSpring, an eCommerce provider catering to some of the most highly-allocated, boutique, premium wineries has released a feature so bold, so forward-looking, that it may save the entire wine industry from certain decline by tapping into the millennial market.
Read MoreIn this week’s roundup, we give you advice as to how to create a positive user experience (UX) on your website and review how floods impact vineyards. We discuss the million dollar question around wine shipping and the restrictive laws that limit consumer choice in New Jersey. Lastly, we explore the possibilities that AR and VR give retailers.
Read MoreIn this week’s roundup, we encourage you to take the SBV direct-to-consumer survey and highlight advances in wine technology. We take a look at how Precept Wine has achieved such substantial growth and explore emerging technologies in wine packaging. VineSpring hosts a training on allocations and we celebrate women in the wine industry.
Read MoreThe VineSpring platform was built with this in mind. Over the years, we've worked with many highly-allocated wineries to build successful programs. In an effort to share our experience with the industry, we recently hosted an online training for our customers that we’d love to share.
Read MoreIn this week’s roundup, we report on the hub-and-spoke model and how you can craft the perfect customer experience. We review the changes Oklahoma has made to their DTC permitting process and marketing to millennials. We also take a look at highlights from two recent industry events; Wonder Woman of Wine conference and WiVi Central Cost conference.
Read MoreSoftware is only as strong as its weakest parts. Since the beginning of VineSpring’s history, we’ve stayed focused on our strengths, eCommerce, Clubs, and Allocations. We’ve been asked by clients and partners to build additional products, POS, email, tax tools, etc. But, we have continued to build in the area of our wheelhouse— being a powerful transactional platform.
Read MoreIn this week’s roundup we explore how to grow your DTC club channel and a different strategy for connecting with consumers. We hear from wine professionals on how to use emerging technologies and we dig into how to market to the forgotten generation, Generation X. We also take a look at Bright Cellars and how they are using data to personalize wines.
Read MoreIn this week’s roundup, we explore how wineries and breweries can increase their online sales by implementing automation and personalization, and give tips on engaging with wine consumers across multiple digital platforms. We listen to an interview with Paul Mabray on using tech and data in the wine industry, and look at what appeals to younger generations of wine buyers. Lastly, we review some proposed bills in Oregon that would affect the labeling out-of-state winemakers, and listen to brewery owners’ advice on how to open new taprooms.
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