Weekly Roundup | Occasion-Driven Sales Dominate the Year End

In today’s roundup, the consumption of wine is heavily occasion-driven so get ready for the holidays and explore why there isn’t more of an uptick around Halloween. Sonoma County wineries could be the biggest winners in the recent DTC wine surge. Wine clubs have evolved over the years but not without their fair share of trials and tribulations. BevAlc experts discuss the future of ready-to-drink beverages. And lastly, VineSpring gives a tour of their integration with leading reservation system, Tock.

Wine and the Trouble with Halloween

Wine consumption is partly occasion-driven. Just look at the time period between Thanksgiving and the New Year when wine sales peak. But what about Halloween? Beer seems to have had more luck where wine has room for improvement.

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‘Tis the Season for Holiday Promotions—Are You Ready?

With more people shopping online—and it becoming more common to buy booze online—craft producers like yourself are poised to turn record profits. To help you attract your fair share of holiday business, we’ve rounded up some simple, effective ideas for creating successful holiday promotions.

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Sonoma County Wineries Are Leading the Way In the Emerging DTC Market

US wine sales were lagging pre-pandemic. The lockdown caused those numbers to skyrocket at a 234 percent increase. Wine is poised to remain the leader in the DTC market with Sonoma being one of the biggest winners. 

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Building a Wine Subscription Model

Wine clubs have evolved over the years to fully embrace digital capabilities, custom selections, on-demand tutorials, virtual tastings, and more. Learn more about the evolution, challenges, and opportunities involved.

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A Discussion with Distilled Spirits Council of the US

Chris Swonger, CEO and President of the Distilled Spirits Council of the US, joins the Brewbound podcast to explore the growth of ready-to-drink spirits-based canned cocktails and the fight to lower tax rates and open up DTC privileges.

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VineSpring Quick Tips | Integrate with Tock for Reservations

VineSpring now integrates with Tock, a leading reservation, special event, delivery, and takeout system—making bookings easier for both customers and businesses. Watch a behind-the-scenes demo to learn how this integration works.

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Susan Evans