Weekly Roundup | DTC Changes for the Better

This week, watch VineSpring demonstrate how to use the Software Developer’s Kit and storefront to create a customized experience. A survey shows the impact of the pandemic on virtual wine tastings and an article explains how the Napa Valley wine industry has changed for the better. Get to know Howard, a member of the VineSpring Customer Success team, and don’t forget to take the Silicon Valley Bank survey!

Customize the Online Experience: SDK & Storefront API Webinar

VineSpring gives you everything you need to customize your online experience through the Software Developer’s Kit (SDK) and storefront. Watch this webinar recording from earlier this week to get actionable advice and see examples of what other craft producers are doing. 

Watch Now

Online Wine Tastings Around the World

An international report compiles data from 1,423 wineries from around the world to evaluate the impact on online wine tastings and how wineries changed their approach towards wine tourism during the global pandemic. Will this trend continue and grow after COVID-19?

Read More

A Year Of Pandemic Behind Them, Napa Valley's Wineries Cast Hopeful Eye Toward Future

The wine industry in Napa Valley, along with many other aspects of life, may never be the same as it was pre-pandemic. This isn’t always a bad thing. See how Napa Valley has evolved and become stronger in the face of crisis. 

Read More

VineSpring Team Spotlight | Howard Towt

Meet Howard Towt, dad of VineSpring co-founder and CEO, Chris Towt, and your guide to a successful VineSpring transition. Howard gives us some insight into modern wine clubs, what makes VineSpring stand out, and what his favorite wines are. 

Read More

Take the Silicon Valley Bank DTC Winery Survey Now

Silicon Valley Bank compiles results from their annual survey to produce nationwide benchmarks and tactics to help wineries drive their direct-to-consumer programs. Take part in the survey to contribute to results and get exclusive access to proprietary insights.

Read More

Featured
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

How Technology Can Power the Future of Allocations
How Technology Can Power the Future of Allocations

Allocations managers live to delight their customers and work hard to provide them with flexibility and personalized options, but they often have the challenge of limited supply and high demand. Wineries have to simultaneously reward customer buying behaviors while making sure that they intelligently distribute the wine across all allocations members.

Leveraging Technology to Survive and Thrive
Leveraging Technology to Survive and Thrive

Winemaking has been long steeped in history and tradition. Knowledge is often passed through generations orally or with handwritten notes. But with rapid technology advances, the world is moving faster than ever before and has become more complex. Hand written notes will no longer cut it—wineries need to find a way to keep up with emerging technologies.

Weekly Roundup | The Subscription Model Just Works
Weekly Roundup | The Subscription Model Just Works

In this week’s roundup, beer clubs can provide steady revenue and reward loyal customers. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop online and off. Discover VineSpring’s world-class customer support, and find out how new tactics such as subscriptions, partnerships, and social media direct sales can pay off big.

VineSpring Quick Tips | Experience a Different Kind of Customer Support
VineSpring Quick Tips | Experience a Different Kind of Customer Support

Never struggle to get help again. World-class customer service is included with your VineSpring subscription. If you ever need help, chat, call, or email us. You can always access our online support center with step by step instructions and helpful videos.

Weekly Roundup | Building Stronger Customer Relationships
Weekly Roundup | Building Stronger Customer Relationships

In this week’s roundup, Rob McMillan talks about how to connect with younger consumers. Picking up the phone can form deeper relationships with your best clients. Check out the state of DTC beer sales in the Sovos ShipCompliant DTC Beer Report. How should you balance DTC and three-tier retail sales? Screen time fatigue is taking its toll on virtual tastings, and older, more affluent consumers drive growth in the US wine market.

Go Old School to Create an Extraordinary Customer Experience
Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Weekly Roundup | Ups and Downs Ahead for Craft Producers
Weekly Roundup | Ups and Downs Ahead for Craft Producers

In this week’s roundup, customers strongly support businesses that take a stand for Ukraine’s resistance against Russia. Sean Sullivan has six tips for improving the wine industry. California’s drought worsens, reducing expected harvests. VineSpring helps Presqu’ile winery deliver top-notch customer experiences. Global wine consumption has been declining for decades, but there is good news in the wine industry too!

Guest User