In this week’s roundup, get advice on how to craft an email nurture series that will delight customers and put your marketing on autopilot. The Beverage Trade Network releases a list that outlines each state’s unique rules for to-go alcohol. With virtual events booming, learn best practices for launching your own Instagram event. An increase in club memberships indicates a long term shift towards eCommerce purchases. Wineries’ outreach to prior customers increases eCommerce purchases while tasting rooms are shut. And last but not least, you’ve got to see the uplifting and humorously informative video that Stroller Family Estate created to welcome back their customers.

Why Should You Have an Email Nurture Series?

Digital communication has reached new heights and email is one of the key ways to connect with customers and prospects. Learn the benefits of creating an email nurture series, how to get started, and the best tools for measuring success.

States Allowing Alcohol To-Go Sales For Restaurants

Each state has different rules when it comes to to-go alcohol sales for restaurants, wineries and retailers. The Beverage Trade Network compiled a list of legislation in each state. Check out this list and make sure you are abiding by your state’s rules.

The Booming Popularity of Instagram Live Wine Events

New habits are being forged as lifestyles change in 2020 and the uptick in digital communication is one of them. Companies of all kinds are hosting Instagram events—now could be a good time for your business to get on board. Learn more about how you can hold an event for your business and what best practices you should follow.

Wine Digital Marketing Post-COVID

Time is now being separated into two categories; before COVID and after. It’s well known that wine consumers’ digital purchases have skyrocketed and the increase of loyalty program members indicates a longer-term channel shift. Learn how wineries can adapt to these new purchasing habits.

Wine Sales Benefit from Sustained Off-Premise, DTC Surge

Since the onset of COVID, tasting room traffic has halted completely. Numbers show that wineries have been able to make up some of that loss with an increase in online orders. April saw an all-time high of volume growth in DTC shipments, rising 45 percent over 2019. Much of this is due to wineries reaching out to prior visitors.

Stoller Family Estate’s Video: Welcome Home (With a Few New Rules)

Wineries are starting to open their doors around the country and Stoller Family Estate couldn’t be more excited to welcome back their customers. Check out their creative way of letting their audience know they are reopening and what to expect when they return.