In this week’s roundup, see what VineSpring has to say on the current state of DTC wine including the oversupply, marketing to millennials, and a lack of innovation in growing DTC sales. Dive deep into the generational challenge and wine’s failure to symbolize modern aspirations. Industry members question whether today’s challenges are a blip on the radar or the start of something much larger. Learn how to use your data to make business decisions and perform ongoing segmentation tests. See how much of an impact hard seltzers are having on alcohol sales in bars and restaurants.

2020 Wine Report: DTC for the Next Generation

The VineSpring team pored over the recent DTC reports and put together a summary of our findings and the state of the DTC industry. See what trends caught our eye and how we can explore new ways to bring the wine industry to new generations and into the future.

Thoughts on Boomers, Millennials, and Wine

It’s no wonder that millennials are less likely to sip wine than their parents. The wine industry hasn’t been addressing their concerns with financial challenges, steep beverage competition, and an interest in healthy lifestyles. Can wine’s loss of power be attributed to its failure to symbolize aspirations?

Facing the Headwinds and Forging a Path Forward for Wine

Are the recent rumblings heard around the wine industry a bump in the road, or are we headed down a dangerous path? With all of the talk around the wine industry oversupply, missing the mark on marketing to younger generations, lack of price mobility, and other DTC challenges, it’s difficult to predict the long-term impact.

Propel Growth With Experimental Design

Data shouldn’t be a starting point or an endpoint, yet an integral part of your business processes. Learn how to start incorporating data into your business, test your segments, evaluate results, and drive smarter business decisions.

Hard Seltzers are Shaking Up the Competition At US Bars and Restaurants

The appetite for hard seltzer is expected to continue its upward momentum. These beverages have created a massive disruption in the alcoholic beverage landscape, pulling in people who normally drink other types of beverages. See the sales trends of hard seltzers both on and off-premise.