The Connected Customer Experience—In Real Life and Online
A customer comes into your tasting room with friends. You greet them, share the winery’s philosophy and wine options (or whatever craft beverage you’re brewing up), and then lead them to a table outside, socially-distanced, of course.
After checking them in for their reservation, your system brings up the customer contact. Now you have access to everything they’ve ever bought, in person or online, notes on events they’ve attended, preference on wine varieties, and even their golden retriever’s name (it’s Oscar.)
As you share the details of the latest harvest, you’re able to offer customized recommendations, give them updates on this year’s events, and ask what Oscar is up to. Delighted with your recommendations, the customer orders a few flights and a bottle of their go-to pinot noir.
On their way out, the customer pays and tips with contactless Apple Pay—it’s corona times, so touchless is key. The whole transaction is completely painless and takes seconds. And now, the winery knows even more about the customer and can use this information to serve them a personalized experience, in real life and online.
Craft producers need transactions to be as easy as possible, not only for their customers but also for their internal teams. There are enough complex issues going on in the world, buying beautiful wine should be simple.
Since simplicity is one of our core values, we naturally looked to Square as a POS partner. VineSpring partnered with Square in 2018 and has been improving the integration between our systems since. With the integration, all of your data is synchronized so you can manage orders—online and in-person—and customers’ information in a single system.
Why did we pick Square as a partner? Here are just a few reasons:
Multiple Payment Options
People can pay with cash, their credit cards or with contactless payments like tap payments, Apple Pay, and Google Pay in person.
Practical Customization Options
It’s easy to adjust your point of sale to speed up your checkout, add locations and employees quickly, and connect to other systems like VineSpring, and a suite of other integration partners.
Simplicity
The interface is simple, and easy for anyone to get up and running.
Affordable
Square offers a reasonable processing rate (2.6% + 10¢ per tap, swipe or dip) and hardware starts at $0.
Ease of Integration
It takes mere minutes to integrate Square with VineSpring.
See for yourself; just google “best POS system” and Square is on top of practically every list, especially for small businesses.
Donkey and Goat, a VineSpring winery client known for their natural wines out of Berkeley, California, found the Vinespring/Square integration to be key to their tasting room sales. Not only does it perform seamless transactions, but it also allows employees to check customers in, take notes, and easily accept tips.
The Square/VineSpring integration empowers Donkey and Goat’s staff to provide a more personalized experience and makes it easier for them to get rewarded. The staff loves it, and so do the customers.
K & M Wines started off using Square but was managing their wine clubs off of a spreadsheet. They were drawn to VineSpring since we focus on being the expert in club management and eCommerce and easily integrate with other best-in-class solutions, like Square and MailChimp.
K & M Wines was able to adopt VineSpring and integrate the two systems. Now they get a more holistic view of their customers and that information helps them personalize offerings both in the tasting room and online.
What POS system are you using now and could it be simplified? If you’re interested in learning more about how VineSpring and Square work together, schedule a demo and we’ll be more than happy to show you!
