Wine Clubs are a core sales channel for wineries. The concept has been around for decades. This original club is very similar to today’s wine clubs. But, a lot has changed in the last 40+ years that is forcing wineries to reimagine their club programs. Consumer expectations are heightened. We hear this everywhere. Saying it again makes me feel like a broken record, but it’s important to think deeply about how this impacts a wine business.Read More
The holidays are just around the corner—now’s the time to capitalize on two of the biggest months for wine shipments: November and December. Whether splurging on fine wines for the Thanksgiving table or stocking up on holiday gifts, wine shoppers are seeking the value and convenience of the DTC business model provides.Read More
Marketing automation doesn’t have to be hard and an automated email series is one of the quickest ways to sell more wine. A little bit of time spent setting up an email series will make your business more efficient, improve customer retention, and grow sales.Read More
VineSpring’s Senior Developer, Matthew Fay, shares what webhooks are and their many benefits. In this article, he walks readers through real-life examples of how wineries and breweries can use webhooks with VineSpring to drive personalization to create a better customer experienceRead More
WineGlass Marking developed an incredible integration between VineSpring and Quickbooks. With this integration, VineSpring clients have automatic transfers of orders and payments to Quickbooks Desktop for easy, accurate, and always up-to-date accounting.Read More
Craft industry technology is historically behind-the-times, leaving producers on their heels in their attempts to grow their business and improve the customer experience. The new VineSpring platform fixes that.Read More
When you only release once or twice a year, it can be challenging to remember all of the pieces that go into the launch. We are here to help! Watch our recorded webinar and learn best practices for creating and testing releases.
Customers are the center of your world and each of you has your own, special formula to make customers feel valued. Highly-allocated wineries seem to represent the pinnacle of this focus. Why mess with this seeming perfection? It’s stunningly inefficient.
The key to the hub-and-spoke model is that all of our systems are talking to one another, and each of those systems is contributing their industry best to the overall experience.Read More
I'm excited to announce that the new and improved VineSpring is here. The team has worked hard and in close collaboration with our clients to create a new and improved version of the platform to power the future of the craft beverage business.Read More
With direct-to-consumer wine shipping, wineries are able to expand their reach far beyond the tasting room. That’s why we provide a direct integration with MailChimp, a world-renowned email marketing platform. Watch a recording of the webinar to get started.Read More
Without a formal analytics infrastructure, even the tiniest winery can still glean actionable insights out of their data. Whether it has been intentional or not, you already have data at your fingertips that can help your business customize, economize, and explore.Read More