In this week’s roundup, learn how you can use modern technology to help make managing clubs easier while providing members a more individualized experience. Fueled by the pandemic, the importance of eCommerce is more obvious than ever before and is increasing momentum in the DTC channel for craft producers. Wineries are encouraged to try a series of experiments with data and analytics to identify the formula for success. See what traits wineries need in order to adapt in today’s marketplace, and lastly, take a look at five wineries that are using Instagram to successfully connect with their audience.

Use Automation to Make Club Management Easier

Many craft producers start out small, possibly managing their club with spreadsheets. But if you want your program to grow, you need to incorporate systems that work together and include automation. See our collection of resources that can help you get started.

Will Brand Owners Divert Resources from On-Premise?

The plans that most business owners developed back in 2019 for 2020 are no longer relevant. While on-premise sales and marketing will not disappear, eCommerce and other off-premise efforts now make up a much larger piece of the overall pie.

The New eCommerce Experiences Driving Results

eCommerce is a channel that has been increasing momentum for years, but the onset of COVID-19 has accelerated trends faster than anyone could have anticipated. See how different technologies are starting to shape the future of eCommerce.

Nail It and Scale It: How to Experiment and Automate Success

Using data and analytics can help wineries hone in on what works and what doesn’t for their customers. Learn about three experiments that you can try to pinpoint the perfect recipe for success and then scale it.

2020 Tasting Room Study: Results Show Opportunities for Growth

All of the changes being brought on by the pandemic have created a rare opportunity to test the effectiveness of tasting rooms and their correlation with DTC sales. See what traits have helped wineries adapt and find success as the rules around doing business have been turned upsidedown.

Five U.S. Wineries That Stand Out on Social Media

Virtual connections have become more important than ever before. Some wineries are better than others at mastering the digital user experience in order to successfully drive sales from social. See what makes these five wineries stand out from the rest.