In this week’s roundup, the VineSpring team gives a video tour of the new hosted storefront. Craft producers have a lot to learn from companies like Netflix and their recommendation strategy. Get an overview of how the wine industry faired over the last year and hear stories from individual wineries. Lastly, time to celebrate (responsibly)—events are starting up again in Wine Country.

VineSpring 3-Minute Challenge | The New and Improved Hosted Storefront

VineSpring’s hosted storefront has more than just a new look. Join a video tour with Aku and Chris—they’ll demonstrate the modern interface and a simplified checkout process that both craft producers and customers will love.

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Netflix Amped Up Recommendations With Its Own Big Data—What That Means for Wine

Netflix has an enormous recommendation advantage over wine. Their massive amount of data helps them make recommendations on what people should watch rather than solely relying on high ratings. See what key findings the wine industry can borrow from Netflix to improve recommendations.

One Year Later: How U.S. Winemakers Averted Disaster

A year later, many winemakers’ worst fears were not realized. Instead, the pandemic forced them to adapt and create a new way of working. With this mindset, many producers did better in 2020 than they ever thought possible.

How a Boutique Winery Emerged From the Pandemic Better Than Ever

You’ve heard it before—craft producers who pivoted during the pandemic and embraced DTC eCommerce faired better than those who did not. Hear from a small winery that not only survived the pandemic by bringing wine to customers’ doorsteps but became more successful than ever.

Here’s When Wine Country Event Venues Plan to Reopen Under California’s Loosened Pandemic Rules

We’re seeing a light at the end of the tunnel! Starting this week, many counties are loosening restrictions on indoor activities. Learn more about these changes and government actions occurring in California Wine Country.