In this week’s roundup, the VineSpring team shares unexpected moments that brought them joy in a difficult year. Wineries across the country talk about how they pivoted in 2020. A new direct-to-consumer (DTC) bootcamp offers to teach wineries new skills and several new marketing approaches are expected to outlast the pandemic. Lastly, Kentucky becomes the latest state to open up to DTC shipping.

Unexpected Joy in 2020

It’s been a challenging year in many ways. We’ve been forced to think differently and it’s made us appreciate experiences in a whole new way. The VineSpring team shares some of the unusual and unexpected things that gave them joy in 2020.

One Year In: How Wineries Across the Country Have Adapted During the Pandemic

2020 opened up a whole new world of wine tourism during a pandemic. Alternative streams of revenue became more important and so did keeping employees safe. See how wineries across the US dealt with the pandemic and what they learned along the way.

DTC Sales & Engagement Bootcamp

These days, wineries need to leverage all direct sales channels to connect with and nurture ideal customers. Join two experts for a DTC bootcamp where you’ll learn how to use consumer contact lists and a variety of tools to build more effective direct sales and reengagement strategies.

Marketing Trends That Will Outlive The Pandemic

As the year ends, many businesses are plotting how they can be successful in 2021 and make the most of their marketing pivots during the pandemic. This article explores five trends that are expected to outlive the pandemic and further shape the way we do business.

Kentucky to Begin Permitting DTC Shipping of Alcohol

Kentucky is now open for DTC business! Parties that have a production license issued by their home state will be eligible for a license to direct ship to consumers. Like all states that allow DTC shipping, there are many rules for these shippers. See what those rules are.