In this week’s roundup, learn how launching a wine club can improve your winery’s bottom line. Winery DTC shipments reached $4.2 billion in 2021, an all-time record. Anthony Orig interviews VineSpring co-founder Chris Towt about the challenges of DTC wine sales. Bertony Faustin is Oregon’s first Black winemaker but does more than just make delicious wine. Learn about DTC beer shipping laws in your state, and discover how QR codes can help improve your brand’s reach and profitability.

Why You Should Launch a Wine Club

Wine clubs have the potential to increase your winery’s profitability. With DTC wine shipments at an all-time high, learn how to improve your customer lifetime value and improve your bottom line by launching a wine club.

Winery DTC Shipments Reach Record $4.2 Billion in 2021

2021 was a year of exceptional growth with DTC wine shipments reaching a market value of $4.2 billion. At the same time, consumers ventured out to restaurants and wineries again, marking a return to pre-pandemic patterns. Read more about what 2021 meant for consumer trends in the wine industry.

Spotlight on DTC Partners for Craft Producers

Watch Anthony Orig from Sovos interview Chris Towt, co-founder of VineSpring. Watch to learn about Chris’ journey as a winery owner, and about the challenges of growing his business and selling wine DTC that inspired him to co-found VineSpring.

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Meet Bertony Faustin, Oregon’s First Black Winemaker

Bertony Faustin, founder of Abbey Creek Wines, is an entrepreneur and community builder. A son of Haitian immigrants, Faustin gives back to the community using special batch releases to support local charities. Read about Faustin’s unique story as the first Black winemaker in Oregon.

Beer DTC State of the Industry 2021

Beer DTC shipping laws have a long way to go before they achieve parity with DTC wine laws. Read the report to learn about DTC beer shipping laws in your state, and what lies ahead for DTC beer sales nationwide.

Leveraging QR Codes to Increase Wine Sales

QR codes are ubiquitous in the post-pandemic world. They are also a great way to increase engagement by helping consumers learn more about your wines and your brand. From tasting notes to an augmented reality storytelling experience, learn how QR codes can increase your reach and profitability. (Vinespring also talks about how craft producers are using QR codes here.)