In this week’s roundup, discover how building a beer club can help your business grow while rewarding loyal customers. The wine industry is not connecting with Millennials. How can wineries really listen to younger consumers? Good customer service is often the best marketing tool. The U.S. Treasury pushes to increase competition in the U.S. BevAlc market. And finally, researchers study how to make high-end wines in a warming climate.

A Guide to Building a Successful Beer Club

Subscription businesses have grown over five times faster than traditional businesses in recent years. Have you considered starting a beer club for your brewery? Learn about the advantages of a beer club, beer club types, and club management tools with this free e-book.

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VinePair Podcast: Has the Wine Industry Blown It With Millennials?

The wine industry has a problem: Millennials aren’t buying wine. Listen to Adam Teeter from VinePair explain why the formula that worked for older generations is not working for Millennials, and how winemakers can adapt to the new market. The NY Times also has a thing or two to say about how Millennials aren’t drinking enough wine.

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The Nuts and Bolts of Customer Service for Craft Producers

In the age of mass digital communication, we can forget how important sincere personal contact can be. Connecting one-on-one on a deeper level with customers can help turn a visit to your winery into a long-term relationship. Read more to learn about the essentials of good customer service.

It’s Time for Wine to Wake Up

Wine brands are losing market share to beer and liquor brands with younger consumers. Millennials like artisanal products, transparency, and locally-sourced ingredients. Learn how to listen to younger consumers and speak their language to improve your bottom line.

Treasury Wants to Stir up US Alcohol Market to Help Smaller Players

The US Treasury seeks to make the market more equitable for small, craft producers. Citing concerns about consolidation, the Treasury wants to increase competition and ensure fair prices for consumers. Read about how the network of archaic state laws affects viability for small businesses.

This Experimental Vineyard Seeks to Save Wine from Climate Change

Researchers in Bordeaux are studying how to adapt vineyards to global warming. From trying new varieties of grapes to using yeast strains that use more sugar to produce alcohol, discover the ways scientists are finding to produce excellent wines in a warmer climate.