In this week’s roundup, beverage alcohol eCommerce sales are expected to continue their upward trajectory and predictions are made for 2022. Craft producers are given tips on how to create more compelling marketing emails and how to avoid trouble with online age verification rules. Single-serve wines face many challenges but have increased their share of the market. Plus, breweries get details on how to launch a DTC shipping program.

Alcohol Ecommerce Set to Grow 66 Percent

eCommerce for alcohol has just begun. Total beverage alcohol eCommerce sales across key global markets are expected to grow by 66 percent over five years, reaching more than $42 billion, according to new data from IWSR Drinks Market Analysis.

Kick Your Emails Up a Notch

Emails are hitting your inbox hourly. Some are gorgeously designed, and some are just…meh. If your campaigns are on the ‘meh’ end of the spectrum, we’ve got some easy-to-follow guidelines that will help.

States Warn About Age Verification Violations

Age verifications for craft producers shipping alcohol are determined by the state, yet most states don’t have explicit requirements—making following the rules less black and white. Get an overview of age verification best practices so you can stay in the clear and avoid fines.

Wine Intelligence’s Industry Predictions for 2022

Thankfully, due to the industry's ability to quickly pivot, beverage alcohol has established itself as one of the most resilient product categories during COVID. The future looks bright but BevAlc still has its challenges. Read about 5 themes that are predicted to dominate 2022.

How to Get Started in Direct-to-Consumer (DTC) Beer Shipping

Many breweries are intimidated by beer shipping rules and regulations. Once shippers understand the path to staying compliant, DTC beer shipping can become a fantastic avenue for new business. Learn the basics and why breweries should consider DTC shipping.

The Market for Single-Serve Wines Has Grown in the Pandemic, But So Have the Challenges

Single-serve wines reduce shipping costs and lessen the carbon footprint. Learn about the ways wineries have benefited from smaller bottles and what some of the challenges are.