Weekly Roundup | Skyrocketing Wine Sales, Oklahoma’s DTC Battle, Wine Industry Marketing Trends, Loyalty Programs, Tech Support Plus

In this week’s roundup, we take a look at the skyrocketing online sales of wine, Oklahoma’s journey to become the 45th DTC state, influencer and digital marketing trends in the industry, and eCommerce tech support that goes above and beyond.

Online Wine Sales Skyrocket in US

As the demographics change, convenience and pricing continue to drive the internet wine market in the US. See how the “Amazon factor” is changing the way people shop and the pluses and minuses online of wine sales.


Carrier Fix Clears the Way for Oklahoma to Become the 45th State to Allow DTC Wine Shipments

It’s been a bumpy road but all signs point to yes for Oklahoma becoming the 45th state to allow DTC shipping from wineries. Check out the shipping requirements and how the problematic provisions were amended.


Wine Institute’s MarCom 2018 Presents Trends on Influencer & Digital Marketing Communications for Wineries

Wine Institute members gathered in Sonoma to discuss marketing tactics including influencer marketing for wineries, maximizing digital marketing, and new tools for communicating sustainable grape growing. Check out this article for some takeaways and insights.


Improve Performance for Loyalty or Rewards Programs

The average consumer is enrolled in up to 30 loyalty and reward programs but is barely active in any of them. This article gives some tips on how to stand out, keep your customers engaged, and utilize your program in other ways than just to drive purchases.


Not Just Tech Support

With years of experience in the industry and a team that knows you by name, VineSpring’s Support Team isn’t just tech support; it’s an integral part of your winery team. Customer service guru, Britney Yunker, shares what inspires and motivates her to wake up excited to take on whatever challenges come her way.