Weekly Roundup | Oregon Wine Symposium, Central Coast Events, Alabama DTC Legislation, Product Descriptions That Sell

In this week's roundup: VineSpring's participation at the Oregon Wine Symposium, early registration deadlines for WiVi Central Coast and Central Coast Insights, the push to allow winery DTC shipments in Alabama, and how to write product descriptions that sell.

VineSpring's Chris Towt to Present at Oregon Wine Symposium

VineSpring Co-Founder & CEO Chris Towt will be presenting at the Oregon Wine Symposium next week about the power of marketing automation and ways to leverage tools to drive more sales and create happy customers. The panel discussion is Wednesday, February 21 at 3:30 PM. You can also connect with the VineSpring team at the VineSpring booth (#407) on Tuesday and Wednesday.


Early Registration Discounts for WiVi Central Coast and Central Coast Insights End Next Week

Early registration discounts for the Central Coast's two premiere wine industry events, Central Coast Insights and WiVi Central Coast end next week on February 21, 2018. Central Coast Insights, the economic and financial forum for growers, wineries and wine industry professionals on the Central Coast, will be held Tuesday, March 20 at the Allegretto Vineyard Resort. WiVi Central Coast will be held the following day, March 21, 2018 at the Paso Robles Event Center.


Free the Grapes Alabama: Urge State Lawmakers to Allow Wine Shipments

Alabama is one of only six states with an archaic ban on winery-to-consumer direct shipments. But proposed legislation would, if passed, allow adult consumers in Alabama to purchase a limited amount of wine directly from wineries licensed by the state to ship.


9 Simple Ways to Write Product Descriptions That Sell

Stop writing product descriptions that simply describe your products. The best product descriptions address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you.