Weekly Roundup | Pleasing the Modern Wine Buyer
This week’s roundup features insights on customer retention and the emergence of disloyal consumers. We share how Donkey & Goat winery owners expanded their direct-to-consumer channel with VineSpring’s help. And, explore how the upcoming Byrd v. Tennessee ruling might impact changes to DTC wine shipping nationwide. Lastly, Florida expands its acceptance of DTC wine shipping from out of state retailers.
VineSpring Case Study: Donkey & Goat
As Donkey & Goat winery grew, the owners went in search for a system to help grow their DTC channel, both in their tasting room and online. See how owners Tracey and Jared collaborate with VineSpring and create the best experience possible for their customers.
Wine Retailers Cross Fingers Over Soon-To-Come Supreme Court Ruling
Even though the Byrd v. Tennessee case is unrelated to out-of-state wine shipping, the ruling could have a serious impact on constitutional shipping rights to consumers. See how the ruling presents high risk, high reward consequences for the wine industry.
The Retention Time of People on Winery Mailing Lists
Recently, Wine Industry Advisor published results from a survey that showed that the average time that people stay on a winery mailing list is 29 months. Is this a good thing or a bad thing? Learn the value of these subscribers and how you can extend your retention rate.
Consumer Disloyalty Is the New Normal
Consumers are more likely to try new brands than they were five years ago and only eight percent of consumers consider themselves to be committed brand loyalists. How can brands learn and adapt to please the new norm?
Ruling Expands Wine Shipping Options for Florida Consumers
This week the National Association of Wine Retailers (NAWR) notified its members that they may begin legally shipping wine directly to consumers in the state of Florida using common carriers such as FedEx and UPS. A ruling by the Florida Department of Alcoholic Beverages and Tobacco (DABT) overturns a decades-long ban on consumers receiving wine shipments from out-of-state wine retailers and stores.