VineSpring Case Study: Donkey & Goat

VineSpring works with over 400 unique wineries on a daily basis. Donkey & Goat is one of those wineries.

Jared and Tracey Brandt fell in love with the process of winemaking after they quit their jobs and spent a year working the Rhone Valley. Back in California, they opened Donkey & Goat, a winery that focuses on pure natural wines. Their level of attention to detail can be seen in every part of their business; from their delicate winemaking process to the way they interact with their customers.

When Donkey & Goat opened a tasting room and decided to expand their DTC channel, they went searching for a system that would maintain a central record for each club member. For flawless execution, they needed to provide the tasting room staff with the flexibility to handle transactions, take tips, and make customer notes. They knew that these were the details that elevate a customer’s experience with their brand.

After assessing various systems, Donkey & Goat chose to work with VineSpring. As a simple yet scalable system, VineSpring was able to give Tracey and Jared what they needed. Built on the flexible hub-and-spoke model, VineSpring gives wineries the power to aggregate best-of-breed systems and make it their own with custom API and webhooks.

Learn more about how Donkey & Goat utilize VineSpring to provide a top-notch experience to their customers, arm their staff with the tools to succeed, and integrate with world-class systems, like MailChimp.



Andrea Steffes-Tuttle