In this week’s roundup, we share a recorded webinar that demonstrates the advantages of a Salesforce and VineSpring integration. Ekos bands together with five companies to provide much-needed eCommerce and storefront capabilities for craft producers. Chris Towt offers tips for implementing allocation programs at breweries. Wine-Searcher explores the possible permanent wine eCommerce consequences of COVID-19. Kentucky opens up to direct-to-consumer shipping. Lastly, learn how to check off tasks today that will benefit your business in the long term.

VineSpring and Salesforce Webinar | Integration by CRM for Wineries

VineSpring partnered with James Walker, founder of CRM for Wineries, to host a webinar on the advantages of pushing customer and order data to Salesforce. Fully customizable reports and dashboards are just a few of the benefits. Watch the recording to see how it works.

Ekos Announces Discounts for Customers to Sell Products Online

For alcohol producers looking for new ways to drive revenue, online sales have been key to staying afloat in the current climate, helping them reach customers and make local pick up and deliveries easier. Ekos has partnered with five companies, including VineSpring, to provide eCommerce capabilities and storefronts for online sales.

Lucrative Lessons from the Wine Industry: Boosting Beer Sales with Allocations

Wineries have been using allocations to connect with customers and provide them a personalized experience for years. But what about breweries? Chris Towt gives tips on how breweries and other craft producers can easily implement allocations today.

Will COVID-19 Change Online Wine Forever?

While off-premise sales of alcohol appear to be normalizing after a huge surge in March, online sales are holding steady at all-time highs. Is this the new norm?

Kentucky’s New DTC Shipping Rules Become Law

A new law was passed in Kentucky that allows direct-to-consumer shipping. The official effective date of the law is yet to be determined. See Wine Institute’s report for more details on what producers will be able to ship into Kentucky.

How to Market Your Wine Before It’s Bottled

There’s no need to wait; you could be marketing your upcoming release now. Get tips for what you can do in order to hit the ground running when your new wine becomes available.