While tasting rooms account for 47 percent of DTC sales, wine clubs are a close second at 33 percent, making them one of a winery’s most profitable channels.
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Which marketing channels and tactics are best for driving more wine club sign-ups? We break down how to approach your winery's website, social media, review sites and email.
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To build a long-term, lucrative wine club, you need to focus on three areas—marketing, infrastructure, and retention.
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Once you decide to commit to launching a club program, the big question is: how is your brewery going to manage your clubs? In this article, we review the available methods and what features we recommend you look for when choosing a platform that will make managing your club program a cinch.
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After discovering the benefits of launching a beer club, you’ve decided to give it a try. You’ll relish the stability and freedom that comes with recurring revenue. But how should you structure it? In this article, we’ll walk breweries through the process of building a club that works for their particular business and unique audience.
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While the wine club phenomenon has been wildly popular since the 1970s, breweries are only now starting to join the movement. And it’s a good thing. There are many benefits to subscription clubs for both breweries and their customers.
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For breweries, culture and community take precedent—these values are the guiding force behind a brewery’s success. In fact, some say a focus on culture and community is equally as important to a brewery’s success as the beer itself. Join us as we explore how two breweries, Fort George and Pfriem, strengthened their communities with clubs.
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Launching a club was always in the cards for Vista Brewing. They knew they wanted to enable their customers to bottle up their experience and take it home while feeling that they were part of the Vista Brewing community. Vista Brewing knew they needed to partner with a vendor to make their club and eCommerce experience better for people on both sides.
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When coronavirus became a pandemic, consumers around the globe made the conscious choice to buy online and forego their brick-and-mortar store trips. Especially younger demographics—like Millennials. The idea behind marketing to these different customer profiles is simple but far-reaching. For many wine producers, it’s time for a crash course in what market researchers call “psychographics.”
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As you set out to structure your new wine club, or if you’re reviewing the state of your current club, here are some things to consider.
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Marketing automation doesn’t have to be hard and an automated email series is one of the quickest ways to sell more wine. A little bit of time spent setting up an email series will make your business more efficient, improve customer retention, and grow sales.
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Wine Clubs are a core sales channel for wineries. The concept has been around for decades. This original club is very similar to today’s wine clubs. But, a lot has changed in the last 40+ years that is forcing wineries to reimagine their club programs. Consumer expectations are heightened. We hear this everywhere. Saying it again makes me feel like a broken record, but it’s important to think deeply about how this impacts a wine business.
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The consumer, the wine buyer, is evolving and it’s important to keep up. Subscription options have expanded beyond wine to anything from charcuterie to beauty products and pet treats. Those who invest in satisfying the evolving subscription consumer will survive.
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Whether your wine business features a brick-and-mortar tasting room, a direct-to-consumer model, or both, having a robust wine club is essential to your success. Creating and retaining club members forges an intimate relationship with consumers, a must when trying to inspire long-term affinity with your brand. In that way, a wine club does more than pad a producer’s bottom line. It creates a loyal, built-in customer base as far as the bottle can ship.
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Wine clubs have been around for decades and have become a core sales channel—not to mention a great way to build customer relationships and encourage loyalty. Their structure has been borrowed and adapted by breweries, distilleries, cideries, coffee roasters, and more. Many craft producers start out small, possibly managing their club with spreadsheets. But if you want your program to grow, you need to incorporate systems that work together and include automation.
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With wineries, breweries, and other craft producers across the nation closing their doors to help stop the spread of COVID-19, many are now figuring out how to open their doors to online sales. We’ve helped hundreds of craft producers launch online storefronts and roll out successful club models since 2006. Here’s what we’ve learned along the way.
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Both Silicon Valley Bank and Sovos released their 2020 industry reports in January. The VineSpring team read both reports and we’ve put together a summary of our findings and the state of the direct-to-consumer (DTC) industry.
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In this Three Minute Challenge video, we want to show you how easy it is to set up custom clubs and allow your customers to engage. See how to set default items, customizable items, date parameters, batch notifications, and more.
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Subscription-based eCommerce has grown 3000% over the past three years. This model provides greater flexibility, adaptability, efficiency, and accountability to your business while allowing for greater convenience, novelty, and affordability to the customer.
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Craft industry technology is historically behind-the-times, leaving producers on their heels in their attempts to grow their business and improve the customer experience. The new VineSpring platform fixes that.
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