Posts in Clubs
Modernizing Your Wine Club

Wine Clubs are a core sales channel for wineries. The concept has been around for decades. This original club is very similar to today’s wine clubs. But, a lot has changed in the last 40+ years that is forcing wineries to reimagine their club programs. Consumer expectations are heightened. We hear this everywhere. Saying it again makes me feel like a broken record, but it’s important to think deeply about how this impacts a wine business. 

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A Focus on the Hub-and-Spoke Model

Software is only as strong as its weakest parts. Since the beginning of VineSpring’s history, we’ve stayed focused on our strengths, eCommerce, Clubs, and Allocations. We’ve been asked by clients and partners to build additional products, POS, email, tax tools, etc. But, we have continued to build in the area of our wheelhouse— being a powerful transactional platform.

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