Weekly Roundup | DTC Goes Mainstream, VineSpring Team Spotlight, Personalized Luxury, and Rising Wine Sales
In this week’s roundup, we dive into the emergence of DTC as a mainstream channel, an interview with a VineSpring customer support guru, personalization in luxury retail, and rising domestic wine sales.
Direct-Shipping Goes Mainstream
Two decades ago the DTC channel was practically nonexistent. Fast forward to now and the channel is expected to reach $3 billion in wine sales this year, excluding wine shipped from retailers. DTC is clearly an important avenue, especially for small wineries.
VineSpring Team Spotlight | Kelli Silva
As part of the VineSpring Customer Support team, Kelli is often on the other line when customers call in or start a live chat. Learn more about how Kelli got started in the wine industry at age twelve and what she likes most about her job.
How Luxury Retailers are Delivering Personalization at Scale
Maintaining a personalized experience has always been a key focus for luxury retailers. As consumer demands shift to online shopping, how can you keep the experience authentic? Check out these specific tactics that you can employ to promote the right products to the right audience at the right time.
Consumers Trade Up, U.S. Wine Sales Rise 3 Percent
With Cabernet Sauvignon leading the way, domestic wines gained momentum through off-premise and DTC channels this August. Consumers spent more per-bottle and more overall than they did a year ago.