Weekly Roundup | Keeping Up with Wine Buyers

In this week’s roundup, we look into the 2018 Compliance Workshop with several stops around California, how to keep up with the evolving wine buyer, tips for email marketing in a social media savvy world, a rise in wine sales and volume, and Oregon’s continued momentum in the industry.


Announcing the 2018 Wine Compliance Workshops

Compli Beverage has partnered with the Wine Institute and FedEx to bring you the 2018 Compliance Workshop. Join this educational workshop at five locations around California for a comprehensive regulatory review and discussion on how you can protect your business going forward.

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The Evolving Wine Buyer in a Subscription Economy

While the wine industry has been leveraging the subscription model with wine clubs for over a decade, now isn’t the time to leave things on autopilot. The wine buyer is evolving and they have different expectations than they have in the past.

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This Is Why Email Marketing Still Outperforms Social Media

Research compiled by Campaign Monitor shows that 72 percent of people prefer to hear from brands through email as opposed to social media at 17 percent. That being said, it’s still vital to tailor your email campaigns to the social media generation.

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Wine Market Up in Volume and In Value

According to Gomberg Fredrikson & Associates (GFA), the first six months of 2018 saw nearly a 3 percent increase in volume and up to a 4.4 percent increase in value for table and sparkling wines.  

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Oregon's Wine Industry Goes From Strength To Strength

2017 was a prosperous year for Oregon’s wine industry and it shows no signs of slowing down. Oregon is already one of the United State’s largest wine producers and they last year saw a big bump in vineyards, acreage planted, and wineries.

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Andrea Steffes-Tuttle