VineSpring Case Study: K & M Wines
Ken and Mauro, of K & M Wines, create delicious wine from a three-acre vineyard nestled on the southern slopes of Parrett Mountain in Willamette Valley, Oregon. Their tasting room is in nearby Carlton and has earned an enthusiastic following among those who enjoy small production, food-friendly wines.
While K & M Wines had the majority of their direct-to-consumer (DTC) sales rooted in their tasting room and other in-person interactions, they saw that changing consumer habits were expanding their customer base beyond their local region. K & M Wines was ready to take their online presence to the next level, streamline their systems, and introduce more personalization for their customers.
Read the case study to learn why K & M Wines choose VineSpring to help them expand their DTC business and how the system’s flexibility worked perfectly for the small winery.