Weekly Roundup | Get the Goods While You Can
In this week’s roundup, we check out tips for holiday promotions, Colorado’s emergency changes, the lifetime value of wine club members, the emergence of Generation Alpha, and CIATTI’s latest Global Bulk Wine Market Report.
‘Tis the Season for Holiday Wine Promotions—Are You Ready?
With more people doing their holiday shopping online, wineries like yours are poised to turn record profits through eCommerce sales. To help you attract your fair share of holiday business, we’ve rounded up some simple, effective ideas for holiday promotions. Plus, we give you a free template you can share with your clients to simplify bulk holiday orders.
Colorado is Already Testing the Limits of the Wayfair Decision
The Colorado Department of Revenue recently sent out a press release and a letter to existing permittees to announce an emergency rule change. This upheaval comes on the heels of the Wayfair decision and involves an economic nexus requirement for out-of-state sellers.
Churn, Churn, Churn: Wine Clubs Bleed Members (and Their Money) BIG-Time Every 2.5 Years
Wineries work hard to develop and grow their wine clubs and increase their DTC channel. But what is the lifetime value of a wine club member? It depends on the region and you might be surprised at how short the average member lifetime is.
Forget Millennials, Gen Alpha is Here (Mostly)
There’s a lot of hype over marketing to millennials, but what about Gen Alpha, the children of millennials, with birthdates starting in 2010? It may be a while until they reach legal drinking age, but this new generation is already guiding the purchasing decisions of their families and is expected to be the longest-living, wealthiest generation yet.
CIATTI’s Global Bulk Wine Market Report October 2018
The CIATTI Global Wine and Grape Growers Market Report has been issued for October. See what the key takeaways were in California and beyond.