Weekly Roundup | Differentiate and Excel

In this week’s roundup, we examine how to create a successful corporate gift campaign, continued confusion over compliance rules in Colorado, a new wine app in the Santa Cruz Mountain region, millennials health-conscious wine preferences, and differentiating your winery.


The Holy Grail of Holiday Selling: The Art of Corporate Gifts

Corporate gifts are a great way to boost holiday sales and expand your brand reach. Don’t just throw something together last minute, follow these simple steps to launch a successful corporate gift campaign.

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Colorado Reschedules Rules Hearing, Provides Compliance Grace Period

The recent emergency rule changes in Colorado continue to get more complicated. A newly re-scheduled informational hearing is set for November 30th, mere hours before the rules go into effect. Compli talked to the Colorado Department of Revenue to get some clarity around grace periods.

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Silicon Valley’s Backyard Wine Region Goes Digital

Often overlooked as a wine region, the Santa Cruz Mountains sit on the edge of two of Northern California’s largest population centers and produces award-winning wine. With such a close proximity to Silicon Valley, it’s no surprise that there’s a new smartphone app to encourage year-round tasting.

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Health-Conscious Millennials are Driving the Natural Wine Industry

Pure wine is healthier wine and health-conscious millennials want to get their hands on it. Not only do millennials want to know what’s in their wine, but they also want to know the product origins.

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What It Takes to Build a Strong Wine Brand: Finding Your Company’s Difference

What makes you different from all of the other wineries out there? Once you unearth your differences, you can use them to attract and connect with new customers and really give them something special.

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Andrea Steffes-Tuttle