Weekly Roundup | New Trends Emerge in the Wine and Beer Industries
In this week’s roundup, consumer studies reveal how Americans shop for alcohol and how the US premium market has evolved. In the beer world, the Great American Beer Festival kicked off this week and reports show that the economic impact of craft breweries continue to rise. Last but not least, we show wineries and breweries how they can launch an email nurture series that will improve their overall business.
Consumer Study by Drizly Paints Emerging Picture of How Gen Z Shops for Alcohol In-Store and Online
Drizly, a leading alcohol eCommerce company, has released a study of how Americans shop for alcohol both online and in-store. Their study exposes surprising results; Gen Z purchases more alcohol from local liquor stores than millennials, Gen X or baby boomers. See what else their study reveals.
US Premium Consumers: Clouds on the Horizon?
Consumer attitudes and purchase behaviors towards alcohol have shifted over the past few years with a rise in trends that focus on moderation, health, beverage category switching. Despite these changes, US premium wine consumers have remained stable but purchase less and pay more per bottle.
Oh, It’s On: A Great American Beer Festival 2019 Preview
Great American Beer Festival attendees are currently mingling among 690 American breweries. With nine thousand different brews to evaluate, festival-goers certainly have their mugs full. Learn more about what’s happening at this year's festival.
Brewers Association: US Craft Brewing Industry Contributes $79 Billion to US Economy
In 2018, small independent US craft brewers beat the previous year by four percent and generated $79.1 billion in economic impact. Learn more about where the revenue is coming from, which states have seen the largest economic impact, and what the experts think this means for the future of craft beer.
Why Should You Have an Email Nurture Series?
Marketing automation doesn’t have to be complicated and an automated email series is one of the quickest ways to sell more wine or beer. A little bit of time spent setting up an email series will make your business more efficient, improve customer retention, and grow sales.