Weekly Roundup | Wineries: Use Technology to Get Personal

In this week’s roundup, learn how to grow your winery with integrated email marketing and get a glimpse into how one winery used Artificial Intelligence to save their business. Organic growing becomes a marketing opportunity for the Pacific Northwest and Oklahoma Governor signs a new bill that changes liquor distribution rules. Lastly, learn six tips for updating your website to make it more likely to get media coverage.

MailChimp Webinar: Grow Your Business with Integrated Email Marketing

With direct-to-consumer wine shipping, even tiny wineries are able to expand their reach nationwide. Learn best practices for testing, maintaining good list health, and creating effective email marketing campaigns to reach that expanded audience in this webinar.

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How Artificial Intelligence Helped Save This Struggling Napa Winery

Artificial Intelligence (AI) has the power to change wineries one in-depth report at a time. See how B Cellar trusted the algorithm and made suggested changes that boosted their business substantially.

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Organic Vineyards and Natural Winemaking Present New Marketing Opportunities for Pacific Northwest

Organic grape-growing in the Pacific Northwest is on the rise and presents a unique selling point of terroir tourism. Wine buyers are interested in the growing process, even if it makes it more difficult to achieve a consistent flavor profile.

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Governor Signs Bill Changing Liquor Distribution Rules

Recently, Oklahoma Governor Kevin Stitt signed a bill that requires the top twenty-five wine and spirits manufacturers to offer their products to all wholesalers. The new law is likely to face a legal challenge but distributors and other small businesses insist that it’s better for business.

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6 Keys to Getting More Media Coverage of Your Winery or Hospitality Brand

These days it’s common for people to rely on articles, blog posts, and online reviews when booking winery tours and other hospitality focused experiences. One way to expand your media coverage is to keep your website fresh and provide a section that provides the type of information that the media is looking for.

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Andrea Steffes-Tuttle