Weekly Roundup | Website Branding, Overpriced Originality, Trading Up to Premium Wine, Wine Industry Women of Argentina, and Virginia Fee Increase
In this week’s roundup, we explore branding to enhance the customer experience, the cost of originality, the consumer shift to premium wines, influential women in Argentina’s wine industry, and a fee increase for beer and wine licenses in Virginia.
Branding: Your Most Valuable Asset
Your website showcases your brand to the world. Conveying the story behind your brand digitally is no small feat. We asked Vin Agency to share their take on branding and how they communicate visual identities to enhance the customer experience.
Is Originality Overpriced When it Comes to Wine?
Replica Wine, a Denver-based company, isn’t doing something different and they’re not shy about it. They have been reverse-engineering famous wines for a few years and have adopted the motto, “Originality is Overpriced!” Like it or not, see how this is affecting market share.
Wine Sales Grow as Consumers Trading Up
Recent research shows that consumers are becoming more informed about their wine purchases and the ongoing shift to premium wines is evident. Read more about these trends and more from Wines and Vines.
Meet the Women Changing Argentina’s Wine Industry
Argentinian wines, most notably full-bodied, tannic Malbecs, have emerged onto the global stage over the last two decades. The wine industry in Argentina has long been male-dominated, but the influence of women over the previous few years has been profound.
Virginia Announces Fee Increases for Wine and Beer Licenses
Attention all wineries and breweries who do business in Virginia; your fees have increased. Check out these updates from Compli to ensure you know what the changes are.