Weekly Roundup | Holiday Celebrations and a Look at Craft Beverage Trends

In this week’s roundup, learn how to enjoy a holiday celebration while seizing a sales opportunity. Rob McMillan gives his take on 2019 wine trends and a recent consumer insights survey shows what people want to see when shopping online for craft beverages. Digital marketing experts discuss how marketing automation has caused a shift in strategy for wineries. Nielsen survey results show that while people are drinking less beer, they are spending and caring more.

How to Turn Holiday Parties into More Sales

Holiday parties are a time to celebrate and connect with customers, but they can also be a terrific opportunity for sales. We give tips on how to enjoy the party and make stress-free sales with the right technology.

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Wine Trends In 2019

Rob McMillan, founder and executive vice president of the Silicon Valley Bank Wine Division, discusses 2019’s hottest trends in wine. Get his take on how wine consumption is changing, what demographics are leading these changes, and how millennials are continuing to affect drinking patterns. 

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Optimizing Alcohol for eCommerce: ‘How Easy Do You Make It for People?

eCommerce is the fastest-growing category for craft beverages. What do consumers want to see on a website in order to purchase? SKIM, a global insights agency, recently conducted a study for online alcohol shopping and share their results. 

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Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies

Marketing automation aimed at consumer preferences shifts the focus from marketing retail shelves to a more complex strategy that targets and engages consumers and their interests. See what digital marketing experts have to say about behavior-based email. 

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We May Be Drinking Less Beer, but We’re Spending (and Caring!) More

According to a recent Nielsen survey, value is outpacing velocity and volume in all beer categories. Consumers are drinking less but spending more on brands that they care about. See more insights from this survey.

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Andrea Steffes-Tuttle