Weekly Roundup | Rising California Wine Sales, New Hampshire Reverses Course, Expanding Reach of Tasting Rooms, Winery Tax Credit Blocked, the Focus on Generation X

In this week's roundup, we explore the rising wine sales in California, a reverse with New Hampshire's stand on retailer permits, an expansion of tasting rooms in Washington, a block on a winery tax credit, and what experts say about marketing wine to Generation X.


California Wine Sales in U.S. Market Hit $35.2 Billion in 2017

As consumer buying habits trend towards higher-priced premium wines, California finished 2017 with a 3% increase in wines sales over the previous year. Additional trends, like the rise in DTC sales, also contributed to the rising numbers.

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New Hampshire Reverses Course, will Reinstate Retailer Wine Shipper Permits

Last week it was reported that the New Hampshire Liquor Commission (NHLC) was denying all retailer permits. Retailers can now breathe a sigh of relief as the NHLC reversed course. See what changed and why.

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Wineries Expand the Reach of Tasting Rooms

New laws are giving Washington wineries the ok to open up to five tasting rooms. Some call this a game changer which allows wineries to get closer to their customer base and provide better access to their wine clubs.

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A Congressional Amendment Blocks Winery Tax Credit That The 2017 Tax Reform Provides

The new Craft Beverage Modernization and Tax Reform (CBMTR) was intended to remove the so-called archaic tax code from the 90’s and incentivize wineries of all sizes to invest their saved tax money. But that’s not exactly how things played out. See what’s going on and how it might affect you.

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The Experts Say Wine Marketing Should Focus On Generation X

While Millennials cannot be ignored, Generation X appears to be the most promising group for wine marketers in the next few years. This generation straddles both the digital and analog worlds, will soon outnumber the Baby Boomers, and prefers the finer things in life, like premium wine.

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Andrea Steffes-Tuttle