Weekly Roundup | Instagram for Wineries, Tasting Room Mistakes, Employee Engagement, TTB Ruling, Oregon Wineries DTC
This week's roundup highlights the power of Instagram for wineries, tasting room mistakes to avoid, how to fuse digital and in-store experiences through employee engagement, TTB's undermining of the CBMTRA, and how DTC is contributing to Oregon wineries' success.
How Instagram Gave A Small Bordeaux Winery Global Exposure
Bordeaux and Instagram are not an obvious cultural pairing; indeed one might consider them a clash of cultures--but the young (he’s 23) Flavein Pommier of Bordeaux’s Chateau Darius is trying to change that.
Four Mistakes in the Winery Tasting Room that Destroy Customer Loyalty
There is nothing in the wine business that builds long term brand loyalty like a visit to the vineyard. But it is the bad experiences with a winery at the vineyard that can destroy loyalty and cost untold sales.
How Total Wine & More Uses Employee Engagement and Video to Fuse Digital and Store
Digitalizing your business gets tricky when there are strict regulations on where you can ship, and who you can ship to. That’s why Total Wine & More focuses on integrating “bricks and clicks.” But, for Total Wine & More, bricks-and-clicks begins with the employee experience.
TTB Industry Circular 2018-1 Undermines the Intent of the Craft Beverage Modernization and Tax Reform Act and Threatens American Wine Industry
TTB has been gradually issuing guidance on reforms resulting from the Craft Beverage Modernization and Tax Reform Act (CBMTRA). Under a new ruling from TTB, the TTB will no longer allow bonded wine cellars to take tax credits on behalf of other wineries that are storing their wine at their respective facilities. Without the ability of a bond to bond transfer the smallest wineries in the country will face a substantial tax increase.
Higher DTC Sales Margins Responsible for Half of Total Revenue at Oregon Wineries
Direct sales realize higher prices for wineries than sales to distributors, due both to capturing the retail margin and the greater demand for wineries’ high-end wines in this channel. Therefore they account for over half of total revenue from wine sales at Oregon wineries.