Weekly Roundup | Innovations in Wine

In this week’s roundup, we encourage you to take the SBV direct-to-consumer survey and highlight advances in wine technology. We take a look at how Precept Wine has achieved such substantial growth and explore emerging technologies in wine packaging. VineSpring hosts a training on allocations and we celebrate women in the wine industry.

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Andrea Steffes-Tuttle
Weekly Roundup | Compose the Ideal Customer Experience

In this week’s roundup, we report on the hub-and-spoke model and how you can craft the perfect customer experience in your web store. We review the changes Oklahoma has made to their DTC permitting process and explore the challenging process of marketing to millennials. We also take a look at highlights from two recent industry events; Wonder Woman of Wine conference and WiVi Central Cost conference.

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Andrea Steffes-Tuttle
A Focus on the Hub-and-Spoke Model

Software is only as strong as its weakest parts. Since the beginning of VineSpring’s history, we’ve stayed focused on our strengths, eCommerce, Clubs, and Allocations. We’ve been asked by clients and partners to build additional products, POS, email, tax tools, etc. But, we have continued to build in the area of our wheelhouse— being a powerful transactional platform.

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Weekly Roundup | How to Captivate Consumers

In this week’s roundup we explore how to grow your DTC club channel and a different strategy for connecting with consumers. We hear from wine professionals on how to use emerging technologies and we dig into how to market to the forgotten generation, Generation X. We also take a look at Bright Cellars and how they are using data to personalize wines.

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Andrea Steffes-Tuttle
Weekly Roundup | Cultivating a Better Virtual Shopping Experience

In this week’s roundup, we explore how wineries and breweries can increase their online sales by implementing automation and personalization, and give tips on engaging with wine consumers across multiple digital platforms. We listen to an interview with Paul Mabray on using tech and data in the wine industry, and look at what appeals to younger generations of wine buyers. Lastly, we review some proposed bills in Oregon that would affect the labeling out-of-state winemakers, and listen to brewery owners’ advice on how to open new taprooms.

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Boost eCommerce Sales with Personalization and Automation

Consumers spent billions on Direct-to-Consumer (DTC) wine shipments in 2018, and according to the Silicon Valley Bank Report, DTC sales make up 61 percent of the average family winery’s revenue today. Thankfully, with a few simple tweaks, you can serve up an online shopping experience practically tailor-made to your customer’s needs—and streamline your winery’s or brewery’s marketing efforts in the process.

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Weekly Roundup | Direct Shipping Gains Momentum

In this week’s roundup, we introduce Leslie Osborne, VineSpring’s Head of Product, who is an expert in both wine and software. We take a look at how webinars can help strengthen your reach. It’s been a busy week for compliance news as the 2nd Circuit makes an important ruling in the case between Connecticut and Total Wine, and both Kentucky and Rhode Island take steps towards being the next state to open their borders to DTC shipping.

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Andrea Steffes-Tuttle
VineSpring Team Spotlight: Leslie Osborne

We felt like we hit the jackpot when Leslie Osborne joined the team. Leslie is VineSpring’s Head of Product. Not only does she have software product management in her blood, but she has been immersed in the wine industry for decades and has the certificates to prove it. We interviewed her to give you a clear picture of the people and passion behind VineSpring. Plus, we wanted to hear her advice on how wineries and breweries can use technology to build a successful DTC channel and a strong following.  

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Chris Towt
Weekly Roundup | Expanding Wine and Beer Sales in Today’s Marketplace

In this week’s roundup, we discuss how to build product pages that make visitors want to purchase, new changes to the California ABC Act, a bill advances to the Kentucky Senate that would allow DTC wine shipments, how shopping malls could be a perfect location for breweries, the states that buy the most booze, and the expansion of organic wine in a health-conscious marketplace.

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Andrea Steffes-Tuttle