Modernizing Your Wine Club

Wine Clubs are a core sales channel for wineries. The concept has been around for decades. This original club is very similar to today’s wine clubs. But, a lot has changed in the last 40+ years that is forcing wineries to reimagine their club programs. Consumer expectations are heightened. We hear this everywhere. Saying it again makes me feel like a broken record, but it’s important to think deeply about how this impacts a wine business. 

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Weekly Roundup | What’s Next for DTC Shipping?

In this week’s roundup, we highlight how wineries and breweries can prepare for the holidays and reel in profitable sales on Cyber Monday. Now that the Texas audit on Out-of-State Winery Direct permit holders has been going on for a month, wineries can get a better grasp on the scope. Join the Hit the Bottle podcast to discuss big data and how craft beverage producers can use it to make better business decisions. The shipping experience is highly influential in building customer loyalty; make sure it’s delightful. Lastly, California wineries don’t let the recent power outage slow them down.

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Weekly Roundup | Trends and Compliance in Modern Beer and Wine

In this week’s roundup, we share tips for crafting a successful corporate gifting campaign for an end-of-year revenue boost. This year’s Great American Beer Festival reveals new beer trends and those involved in making it legal to sell beer to-go at Texas breweries want to teach other states how they can work together to achieve legislature reform. Learn more about the Americans with Disabilities Act and what wineries can do to stay compliant. Sales Tax Nexus laws went into effect in 2018 but Texas, California and New York have made changes that craft producers should know about. Lastly, see if your winery possesses the traits that often go hand-in-hand with long term success.

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12 Steps For a Successful Corporate Gifting Campaign

While it may seem early to start thinking of the holidays, now is the time to start thinking about corporate holiday gifting! Large companies and corporations start their holiday shopping early and you need to be prepared if you hope to win their business. Below I list a few quick and painless steps you need to take to launch your own program.

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Britney Yunker
Weekly Roundup | New Trends Emerge in the Wine and Beer Industries

In this week’s roundup, consumer studies reveal how Americans shop for alcohol and how the US premium market has evolved. In the beer world, the Great American Beer Festival kicked off this week and reports show that the economic impact of craft breweries continue to rise. Last but not least, we show wineries and breweries how they can launch an email nurture series that will improve their overall business. 

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Weekly Roundup | Work With (and Not Against) Technology

In this week's roundup, we feature a recording of the webinar that we held with the team at ShipCompliant on the topic of how to adopt DTC technology, affordably. We share how Matthiasson Wines uses VineSpring to grow their online sales and club memberships and Hit the Bottle Podcasts focuses on digital marketing strategies for wineries and breweries. The Texas ABC direct-shipping audit is in full swing; see an example list of questions you could be asked. And, done right, marketing automation can significantly boost revenue for wineries.

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VineSpring Case Study: Matthiasson Wines

Jill and Steve Matthiasson, the husband and wife team behind Matthiasson Wines are farmers first. With a history in sustainable agriculture and involvement in the local food movement, they started Matthiasson Wines in 2003 based on those values. See how they used VineSpring to scale their business, provide a better experience for their customers, and transform internal operations.

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CultureAndrea Steffes-Tuttle
Weekly Roundup | Building the Ultimate DTC Machine

In this week’s roundup, VineSpring Senior Developer Matthew Fay, explains webhooks and how they can connect systems to deliver maximum efficiency and personalization. Napa County reports more winery visits than Use Permits and Hit the Bottle Podcast dishes out tips for DTC sales and marketing. Santa Barbara County is considering a new fee to fund marketing efforts. Is it worth it? And lastly, join next week’s live webinar with ShipCompliant and VineSpring to learn how to build an ideal DTC ecosystem without breaking the bank.

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Andrea Steffes-Tuttle
How Do Webhooks Work With VineSpring?

VineSpring’s Senior Developer, Matthew Fay, shares what webhooks are and their many benefits. In this article, he walks readers through real-life examples of how wineries and breweries can use webhooks with VineSpring to drive personalization to create a better customer experience

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TechnologyMatthew Fay
Weekly Roundup | Continuing the Upward Momentum for Craft Producers

In this week’s roundup, loosened restrictions are expected to make wine deliveries easier in New York and the Oregon wine industry continues its upward momentum. Consignment sales play a positive role for small producers and are being challenged by TTB. Craft breweries take a surprising turn by attracting a new consumer with non-alcoholic beer. Learn a few tips on how to craft your customer emails and watch a recorded webinar about an exciting new integration between Quickbooks and VineSpring.

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