Weekly Roundup | The Changing Wine eCommerce Economy

In this week’s roundup, learn more about who’s behind VineSpring migrations and discover which states are most interested in buying wine online. Rob McMillan of Silicon Valley Bank Wine Division gives his opinion on recent industry trends and wineries are getting creative to keep families happy. Lastly, a proposed tax plan in Illinois threatens to increase taxes on wine, beer, and liquor.


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Andrea Steffes-Tuttle
VineSpring Employee Spotlight: Amy Parker

VineSpring is lucky to have Amy Parker as part of the team. If you’ve migrated data to VineSpring, chances are Amy was the one guiding your transition. She is a vital link between VineSpring customers, our support team, and the product team. Her technical know-how and passion for helping others are obvious. Learn more about Amy, what she does at VineSpring, and where she escapes to when she needs a change of scenery.

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Chris Towt
Weekly Roundup | Wineries: Use Technology to Get Personal

In this week’s roundup, learn how to grow your winery with integrated email marketing and get a glimpse into how one winery used Artificial Intelligence to save their business. Organic growing becomes a marketing opportunity for the Pacific Northwest and Oklahoma Governor signs a new bill that changes liquor distribution rules. Lastly, learn six tips for updating your website to make it more likely to get media coverage.


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Andrea Steffes-Tuttle
Weekly Roundup | Connecting with Today’s Wine Buyer

In this week’s roundup, learn how to keep pace in the subscription economy and get a refresher on ADA website compliance. California amends tax rules that will have major implications on wineries selling direct-to-consumer and the D.A.R.E method teaches industry professionals how to meet customers at their level. Lastly, Square gives a few tips on how to optimize promotional marketing emails.

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Andrea Steffes-Tuttle
Weekly Roundup | Technology Unleashes New Opportunities for Wineries

In this week’s roundup, learn the benefits of using hub-and-spoke technology to power your winery’s DTC channel and see how retailers have made online wine more affordable in California. Augmented reality opens up engaging possibilities for wine marketers. TTB has ramped up their enforcement and Free the Grapes is encouraging wine-shipping advocates to contact legislators with their support for Alabama DTC shipping.

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Weekly Roundup | Growing Wine’s Digital Shelf Space

In this week’s roundup, we map out ways wineries can leverage their data to delight customers and review a study that looks into what wineries could be doing to attract more customers online. Colorado simplifies its sales tax requirements and we learn ten tactics for retaining existing customers. An in-depth analysis shows how much people spend on booze across America and the Oregon Senate passed bills that supporters hope will protect the region’s brand identity.

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Andrea Steffes-Tuttle
Weekly Roundup | Tactics for Winery Success

In this week’s roundup, learn how wineries can tackle technical projects and how to tell a compelling story about your brand. Get tips for selecting the perfect wine influencer and see whose gaining from California’s excess harvest. Wine sales soar despite emerging competition and hard seltzer takes market share from sparkling wine. Plus, laugh a little at SNL’s skit celebrity wine.

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Andrea Steffes-Tuttle
Wineries: Tackle Technical Projects in 5 Steps

At VineSpring we believe in the benefit of connecting best-in-breed systems to surround your winery with a powerful, future-proof ecosystem of tools that help you achieve your ongoing business goals. For our winery clients, undertaking the associated technical projects can sometimes feel like staring at the top of Everest…from the base of Everest.

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Leslie Osborne