Weekly Roundup | Holiday Celebrations and a Look at Craft Beverage Trends

In this week’s roundup, learn how to enjoy a holiday celebration while seizing a sales opportunity. Rob McMillan gives his take on 2019 wine trends and a recent consumer insights survey shows what people want to see when shopping online for craft beverages. Digital marketing experts discuss how marketing automation has caused a shift in strategy for wineries. Nielsen survey results show that while people are drinking less beer, they are spending and caring more.

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Andrea Steffes-Tuttle
Weekly Roundup | Fire Resources and Industry News

The end of October has been marked with flames in California. In the northern part of the state, Firefighters are pushing to contain the Kincade blaze that has threatened residents and businesses in Sonoma and beyond.  In this week’s roundup, we’re sharing fire updates and helpful resources for those affected by the fires and for those who are looking for ways to support evacuees. Read on for other industry news and tips.

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Andrea Steffes-Tuttle
Weekly Roundup | The Wine Country Evolution

In this week’s roundup, VineSpring is asking you for your input; what was your most successful holiday campaign? Let us know for a chance to be featured in an upcoming article. Women are in the vast minority when it comes to winery ownership, but that could all be changing. See how industry members are using augmented reality to support wine sustainability. The latest SBV survey comes to a close, but not without a nail-biting finish. And lastly, learn how to pull your wine club from the middle ages and into the present to rival subscription services outside the wine industry.

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Andrea Steffes-Tuttle
Modernizing Your Wine Club

Wine Clubs are a core sales channel for wineries. The concept has been around for decades. This original club is very similar to today’s wine clubs. But, a lot has changed in the last 40+ years that is forcing wineries to reimagine their club programs. Consumer expectations are heightened. We hear this everywhere. Saying it again makes me feel like a broken record, but it’s important to think deeply about how this impacts a wine business. 

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Weekly Roundup | What’s Next for DTC Shipping?

In this week’s roundup, we highlight how wineries and breweries can prepare for the holidays and reel in profitable sales on Cyber Monday. Now that the Texas audit on Out-of-State Winery Direct permit holders has been going on for a month, wineries can get a better grasp on the scope. Join the Hit the Bottle podcast to discuss big data and how craft beverage producers can use it to make better business decisions. The shipping experience is highly influential in building customer loyalty; make sure it’s delightful. Lastly, California wineries don’t let the recent power outage slow them down.

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Weekly Roundup | Trends and Compliance in Modern Beer and Wine

In this week’s roundup, we share tips for crafting a successful corporate gifting campaign for an end-of-year revenue boost. This year’s Great American Beer Festival reveals new beer trends and those involved in making it legal to sell beer to-go at Texas breweries want to teach other states how they can work together to achieve legislature reform. Learn more about the Americans with Disabilities Act and what wineries can do to stay compliant. Sales Tax Nexus laws went into effect in 2018 but Texas, California and New York have made changes that craft producers should know about. Lastly, see if your winery possesses the traits that often go hand-in-hand with long term success.

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12 Steps For a Successful Corporate Gifting Campaign

While it may seem early to start thinking of the holidays, now is the time to start thinking about corporate holiday gifting! Large companies and corporations start their holiday shopping early and you need to be prepared if you hope to win their business. Below I list a few quick and painless steps you need to take to launch your own program.

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Britney Yunker
Weekly Roundup | New Trends Emerge in the Wine and Beer Industries

In this week’s roundup, consumer studies reveal how Americans shop for alcohol and how the US premium market has evolved. In the beer world, the Great American Beer Festival kicked off this week and reports show that the economic impact of craft breweries continue to rise. Last but not least, we show wineries and breweries how they can launch an email nurture series that will improve their overall business. 

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Weekly Roundup | Work With (and Not Against) Technology

In this week's roundup, we feature a recording of the webinar that we held with the team at ShipCompliant on the topic of how to adopt DTC technology, affordably. We share how Matthiasson Wines uses VineSpring to grow their online sales and club memberships and Hit the Bottle Podcasts focuses on digital marketing strategies for wineries and breweries. The Texas ABC direct-shipping audit is in full swing; see an example list of questions you could be asked. And, done right, marketing automation can significantly boost revenue for wineries.

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