Modernizing Your Wine Club

Wine Clubs are a core sales channel for wineries. The concept has been around for decades. This original club is very similar to today’s wine clubs. But, a lot has changed in the last 40+ years that is forcing wineries to reimagine their club programs. Consumer expectations are heightened. We hear this everywhere. Saying it again makes me feel like a broken record, but it’s important to think deeply about how this impacts a wine business. 

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Andrea Steffes-Tuttle
Weekly Roundup | Modern Business in the Wine and Craft Beverage Industry

In this week’s roundup, allocated wineries excel at customer service but are held up with inefficiencies. What does the future look like? The wine industry has forever changed small Oregon towns and the grape harvest has officially begun in Napa. Craft brewer cans are getting larger for good reason and more people are pairing alcohol with their workouts. Lastly, Alabama is still on the brink of becoming the next state to allow beer and wine shipments.

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Andrea Steffes-Tuttle
Weekly Roundup | The Fate of Wine Shipping and the Steady Rise of Craft Beverages

In this week’s roundup, we recap the recent Tennessee Supreme Court case and what it means for the future of wine shipping. Premium private label brands are on the rise and AR gives brands a unique way to connect with consumers. If you ship into Texas, get ready;Texas plans to do an audit on out-of-state wine shippers. In the beer world, sales are up for small and independent craft brewers and spiked seltzers are giving the country’s top beers a run for their money.

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Andrea Steffes-Tuttle
The Supreme Court's Decision has Cascading Effects for the Wine Industry

Chances are, no matter how busy you’ve been this summer, you still caught wind of the recent Supreme Court case Tennessee Wine & Spirits Retailers Association v. Thomas. Both industry and mainstream publications have been writing about the outcome of this case for weeks. We poured through recent articles in an effort to summarize what the verdict of this case means for wineries and how it could shape the future of wine shipping. 

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Andrea Steffes-Tuttle
Weekly Roundup | Why Proactive Brands Win

In this week’s roundup, we highlight VineSpring support guru, Britney Yunker, and the newest member of the team, General Manager Kent Nowlin. See how proactive wineries move the needle with clubs in the direct-to-consumer (DTC) space and discover how past events have shaped today’s drinks culture. An Italian winery rolls out a fresh take on influencer marketing and the importance of brands self-publishing is discussed. 

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Andrea Steffes-Tuttle
VineSpring Team Spotlight | Britney Yunker

Britney Yunker was the first employee that VineSpring Co-Founders, Chris Towt and Jamison Morrow, brought on board. There is no doubt that her persistence and hard work have transformed the experience of every single VineSpring client in a positive way. She’s a natural helper, has a creative edge, and absolutely loves building and maintaining relationships. Learn about Britney’s past experiences in the wine industry, her number one tip for a successful wine/beer club launch, and how her determination has served her well.

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Weekly Roundup | The Future of Alcohol eCommerce and DTC Shipping

In this week’s roundup, learn about hub-and-spoke technology and how it gives wineries and breweries the freedom to craft the perfect customer experience. Explore the long and winding road to DTC wine shipping in America and how recent court cases could affect the future of DTC shipping. Luxury brands duke it out to win the hearts of millennials and Facebook releases new policies that could affect your winery or brewery. 

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Andrea Steffes-Tuttle
Weekly Roundup | Is Your Winery or Brewery Always Improving?

In this week’s roundup, we highlight new and exciting changes for the VineSpring platform. Discover eight ways that your winery or brewery can take advantage of data and learn ways to increase club retention. TTB is offering a temporary voluntary disclosure program and the Supreme Court's Tennessee decision has the potential to dramatically change the US wine market. Lastly, read about how breweries can get one step ahead and start preparing for fall and winter seasonal releases during the summer months. 

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