Your Guide to Revenue-Boosting December Deals

Come December, Black Friday and Cyber Monday may be history, but you still should be running holiday promotions. Not only are November and December two of the biggest months for eCommerce wineries, holiday sales in general account for 20 percent of all retail sales in the U.S., fueling make-or-break profits for the entire year.

Read More
Andrea Steffes-Tuttle
The Holy Grail of Holiday Selling: The Art of Corporate Gifts

Around the beginning of November you start to notice emails from other wineries detailing their gift options for the holidays. You throw together one or two options, send out an email to your list, and hope for the best. But you’re left wondering if you could’ve done more. The short answer is yes… you can do more. And it doesn’t have to be painful or overly time-consuming.

Read More
Britney Yunker
‘Tis the Season for Holiday Wine Promotions—Are You Ready?

Between Christmas and New Year’s Eve, U.S. wine sales generate more than $1 billion in sales. With more people shopping online—and more states legalizing wine shipping—wineries like yours are poised to turn record profits. To help you attract your fair share of holiday business, we’ve rounded up some simple, effective ideas for creating successful holiday promotions.

Read More
Andrea Steffes-Tuttle
Weekly Roundup: Are You Prepared for Holiday Wine Buyers?

In this week’s roundup, we explore the steps it takes to launch a profitable Cyber Monday promotion, a recent increase in DTC shipments, new rules in Colorado for remote sellers, ways to met customer expectations when tasting room traffic is decreasing, and the importance of the language you use to describe the people who visit your winery.


Read More
Andrea Steffes-Tuttle
4 Steps to a Profitable Cyber Monday for Your Winery

The holidays are just around the corner—now’s the time to capitalize on two of the biggest months for wine shipments: November and December. Whether splurging on fine wines for the Thanksgiving table or stocking up on holiday gifts, wine shoppers are seeking the value and convenience of the DTC business model provides.

Read More
Andrea Steffes-Tuttle
Weekly Roundup | A Year for the Records

In this week’s roundup, we explore a record harvest year in California, how to migrate your data to a new eCommerce system without the hassle, an influencer marketing event you don’t want to miss, relaxed regulation on California social media, and a “Catch 22” rule that has marketers and MailChimp butting heads.

Read More
Andrea Steffes-Tuttle