The Future of Technology and Allocations
2018 Winery Benchmark Report
Customers are the center of your world and each of you has your own, special formula to make customers feel valued. Highly-allocated wineries seem to represent the pinnacle of this focus. Why mess with this seeming perfection? It’s stunningly inefficient.
The Evolving Wine Buyer in a Subscription Economy
Our benchmark report takes a look at our current client roster to provide an overview of their performance in 2018. See where VineSpring clients are located, where they ship most of their wine to and how their wine clubs are doing.
The consumer, the wine buyer, is evolving and it’s important to keep up. Subscription options have expanded beyond wine to anything from charcuterie to beauty products and pet treats. Those who invest in satisfying the evolving subscription consumer will survive.