In this week’s roundup we explore how to grow your DTC club channel and a different strategy for connecting with consumers. We hear from wine professionals on how to use emerging technologies and we dig into how to market to the forgotten generation, Generation X. We also take a look at Bright Cellars and how they are using data to personalize wines.
Read MoreIn this week’s roundup, we explore how wineries and breweries can increase their online sales by implementing automation and personalization, and give tips on engaging with wine consumers across multiple digital platforms. We listen to an interview with Paul Mabray on using tech and data in the wine industry, and look at what appeals to younger generations of wine buyers. Lastly, we review some proposed bills in Oregon that would affect the labeling out-of-state winemakers, and listen to brewery owners’ advice on how to open new taprooms.
Read MoreIn this week’s roundup, we introduce Leslie Osborne, VineSpring’s Head of Product, who is an expert in both wine and software. We take a look at how webinars can help strengthen your reach. It’s been a busy week for compliance news as the 2nd Circuit makes an important ruling in the case between Connecticut and Total Wine, and both Kentucky and Rhode Island take steps towards being the next state to open their borders to DTC shipping.
Read MoreWe felt like we hit the jackpot when Leslie Osborne joined the team. Leslie is VineSpring’s Head of Product. Not only does she have software product management in her blood, but she has been immersed in the wine industry for decades and has the certificates to prove it. We interviewed her to give you a clear picture of the people and passion behind VineSpring. Plus, we wanted to hear her advice on how wineries and breweries can use technology to build a successful DTC channel and a strong following.
Read MoreIn this week’s roundup, we discuss how to build product pages that make visitors want to purchase, new changes to the California ABC Act, a bill advances to the Kentucky Senate that would allow DTC wine shipments, how shopping malls could be a perfect location for breweries, the states that buy the most booze, and the expansion of organic wine in a health-conscious marketplace.
Read MoreIn this week’s roundup, we discuss how connecting with customers over the phone is still relevant in the digital age, Washington D.C.’s new sales tax rules for out-of-state and online wineries, learnings from this year’s Unified conference, a new app that connects wineries to customers, and how innovation is needed to satisfy emerging industry trends.
Read MoreIn this week’s roundup, we explore the SVB report and how wineries can refocus their efforts, a recap of the Unified Wine and Grape Symposium, how to use data to heighten personalization and increase sales, how Yellow Tail conjured up customer engagement to boost their Super Bowl ad, and loosened restrictions on social media advertising in California.
Read MoreRob McMillan of Silicon Valley Bank recently released the 2019 State of the Industry report. I read the report and think there are some helpful insights that you, dear audience, might be interested to hear.
Read MoreIn this week’s roundup, we highlight the future of allocation and how technology can be leveraged to make them more efficient, the 2019 Direct to Consumer Wine Shipping Report, an updated version of the Wine DTV Vendor Matrix, false panics concerning millennials disinterest in wine, and expected results for the US Supreme Court ruling.
Read MoreEarlier this year Women for Winesense gathered at Little Vineyards Family Winery in Glen Ellen California to talk about website essentials. Chris Towt, VineSpring CEO, was there and presented on modernizing beverage alcohol DTC sales.
Read MoreIn this week’s roundup, we explore evolving customer experience trends, the much anticipated SVB Annual Wine Industry Report, wine issues in the Supreme Court, Tennessee’s unusual liquor laws, and new filing rules for direct shipping to Texas.
Read MoreIn our industry research and product development, we read and think a lot about changing expectations and realities for consumers. As we enter 2019, there are a few themes that we’ve been thinking about that are relevant to our clients and subscribers and how they think about their business and their customer’s experience.
Read MoreIn this week’s roundup, we examine the 2018 Benchmark report for wineries and breweries, the upcoming US Supreme Court case concerning the alcoholic beverage industry, delays triggered by the government shutdown, tips for how to win at eCommerce, and predictions for the wine industry in 2019.
Read MoreOur benchmark report takes a look at our current client roster to provide an overview of their performance in 2018. See where VineSpring clients are located, where they ship most of their wine to and how their wine clubs are doing.
Read MoreIn this week’s roundup, we explore how wineries and breweries can leverage their data, the wine-centric roots of Hispanics, what you can do to thrive in the future wine economy, how tasting rooms are transforming, a review of this year's biggest wine news, and the effects of the federal government shut down.
Read MoreIn this week’s roundup, we review your DTC systems, the TTB shutdown, signs of a prosperous 2019, the hottest topics for the Wine Economist, the surge of wine sales investigations, and the rise of curious wine drinkers.
Read MoreHere we are. At the end of the year. It’s only natural to reflect on what 2018 has brought us and what we are thankful for. We at VineSpring are so incredibly fortunate in so many ways.
Read MoreIn this week’s roundup, we examine the VineSpring 2018 Winery Benchmark Report, prepare for a possible TTB shutdown, recap 2018 industry updates, explore how wine has influenced the economic landscape, look at 2019 trends according to the experts, and review Napa’s goals for the next few years and the controversy surrounding them.
Read MoreIn this week’s roundup, we explore why investing in subscription clubs is excellent for business, what the American wine consumer looks like in 2018, predictions for the year ahead, a regulatory roundup of new California laws, and what the customer experience is really all about.
Read MoreIn this week’s roundup, we examine your last chance to implement a holiday corporate gifting program, the all-new Wholesale Laws for Wineries portal, an important court decision for wine shipping, the onslaught of consumer data, and new rules for wineries in Napa.
Read More
