In this week’s roundup, we examine how to boost holiday sales through December, tips for launching an inaugural wine program, how to do holiday marketing on a limited budget, tips for delighting your members, and the possibility of a change the three-tier system.
Read MoreIn this week’s roundup, we examine how to create a successful corporate gift campaign, continued confusion over compliance rules in Colorado, a new wine app in the Santa Cruz Mountain region, millennials health-conscious wine preferences, and differentiating your winery.
Read MoreIn this week’s roundup, we check out tips for holiday promotions, Colorado’s emergency changes, the lifetime value of wine club members, the emergence of Generation Alpha, and CIATTI’s latest Global Bulk Wine Market Report.
Read MoreIn this week’s roundup, we explore the steps it takes to launch a profitable Cyber Monday promotion, a recent increase in DTC shipments, new rules in Colorado for remote sellers, ways to met customer expectations when tasting room traffic is decreasing, and the importance of the language you use to describe the people who visit your winery.
In this week’s roundup, we explore a record harvest year in California, how to migrate your data to a new eCommerce system without the hassle, an influencer marketing event you don’t want to miss, relaxed regulation on California social media, and a “Catch 22” rule that has marketers and MailChimp butting heads.
Read MoreIn this week’s roundup, we look into ways to recognize and reward your brand’s biggest fans, the industry’s numerous reinvented wheels, a new ruling in Michigan against discriminatory DTC shipping laws, what Napa winemakers really worry about, and the underbelly of expanding your brand.
Read MoreIt seems the beverage alcohol industry has inadvertently made room for all of our reinvented eCommerce wheels to coexist. But are all of these choices truly better, smarter, or different? I don’t think so. We can do better.
Read MoreIn this week’s roundup, we look into the 2018 Compliance Workshop with several stops around California, how to keep up with the evolving wine buyer, tips for email marketing in a social media savvy world, a rise in wine sales and volume, and Oregon’s continued momentum in the industry.
Read MoreIn this week’s roundup, we dive into the emergence of DTC as a mainstream channel, an interview with a VineSpring customer support guru, personalization in luxury retail, proposed label changes in Willamette Valley, and rising domestic wine sales.
Read MoreIn this week’s roundup, we discuss the upcoming WINE WOMEN’s Holistic Marketing event, the recent VineSpring mountain retreat, the staying power of wine in cans, surprising U.S. wine sales facts, and ongoing regulation concerns for brewers.
Read MoreIn this week’s roundup, we explore the guidelines for selecting bookkeeping software for your winery, if Sonoma has reached its peak, ideas for how to get started with email marketing, rethinking eCommerce and storefront customization, and how money could be hurting wine.
Read MoreIn this week’s roundup, we uncover a compliance solution for your winery, four things that will improve conversion rates, a simplification for DTC regulations in Pennsylvania, swanky tasting rooms that appeal to millennials, and a study that shows how kindness can trump winery reputation.
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